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Location

Decatur, GA | United States

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Job description

We're seeking a talented Marketing Manager to join our team at a dynamic family formation consulting agency specializing in third-party reproduction services. Embracing a compassionate, ethical, and innovative approach, we're dedicated to fostering modern families.

You'll blend remote work with two days a week in the office. We're looking for someone with a unique mix of strategic prowess, creativity, and execution skills to elevate our marketing efforts across diverse channels and platforms. You'll collaborate closely with our Content Creator and Graphic Designer.

Key Responsibilities:

Develop and execute monthly, quarterly, and annual advertising and marketing plans in conjunction with Intake staff, senior leadership, Content Creators, and Graphic Designers.
Enhance the customer journey through audience segmentation, marketing automation, and nurturing communications.
Craft and oversee strategies for communication programs, including monthly newsletters.
Analyze ROI of social media campaigns across various platforms.
Coordinate and implement traditional marketing initiatives, such as print materials, events, and public relations.
Monitor market trends to inform marketing strategies.
Manage the marketing budget, ensuring resource allocation aligns with ROI goals.
Cultivate and maintain strong relationships with internal teams, external partners, and vendors.
Measure and report on the performance of marketing campaigns, leveraging insights to shape future strategies.
Required Experience and Skills:

Bachelor's degree in Marketing, Communications, or a related field.
Minimum of 3 years' experience in a marketing role, with a track record of integrated marketing strategy development and execution.
Proficiency in digital marketing tools and techniques, including content management, social media, SEO, and analytics.
Excellent communication, interpersonal, and presentation skills.
Strong creative thinking and innovation abilities.
Effective project management skills, with the capacity to juggle multiple projects simultaneously.
Experience in the healthcare, fertility, or related industry is advantageous.
Company Perks:

Hybrid Role: Remote and In-Office
Competitive Annual Base Salary, commensurate with experience
Benefits: 401K with match, Vision, Dental, Life Insurance offered after 90 days of employment
Generous PTO, Vacation Days, and Holiday pay

If you're a strategic thinker with a passion for marketing and a desire to make a meaningful impact, we'd love to hear from you.
Employment Type: Full-Time
Salary: $ 45,000.00 50,000.00 Per Year

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Job tags

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Salary