Strategic Business Development (SBD) Marketing Manager

Location

Malvern, PA | United States

Job description

Strategic Business Development (SBD) Marketing Manager

Position Description

Job Summary

Reporting to the Sr. Director of Strategic Business Development (SBD) Marketing, the SBD Marketing Manager is responsible for working collaboratively within the central marketing organization and across business units to lead integrated marketing plans that support strategic business development at CertainTeed. The position will also activate successful brand integrations from acquisitions and strategic partnerships. The SBD Marketing Manager will partner with central marketing counterparts as well as external agencies and contractors to develop creative assets and optimal marketing mix to achieve campaign objectives. This role will serve as a key point of contact with strategic business unit teams and internal communications departments. Success will be defined by the flawless management and execution of strategic marketing initiatives, which include customer-focused brand and product marketing plans, and strategic brand and partnership development that contributes to top-line and bottom-line growth objectives.

Required Qualifications

• Developing campaigns that take into consideration customer journey and perceptions, in addition to marketplace and category dynamics

• Analyzing and developing a comprehensive marketing mix which includes paid, earned, shared, and owned media, along with other customer engagement, retention, and sales enablement tactics to address full funnel marketing activation

• Develop relevant and meaningful marketing and brand messaging

• Understanding of the unique purchase journey for segments, addressing pain points, and enhancing those elements that drives our customers to specify and/or buy CertainTeed products and solutions

• Responsible for the management of integrated marketing campaigns to support the growth of strategic businesses, including but not limited to Solar and Offsite, managing brand integrations and strategic partnerships that will drive business success

• Coaching and development of a SBD Marketing Specialist

• Develop integrated marketing plans and campaigns for SBD businesses including but not limited to Solar and Offsite based on annual product marketing objectives and strategic marketing approach

• Author marketing and creative briefs that provide relevant and important initiative background, insights and objectives that result in easy comprehension and successful campaigns

• Engage with Customer Experience team on VOC insights and survey needs based on segment analysis and initiative dynamics

• Manage brand and product destinations including brand webpages, as well as distributor signage and digital programs

• Activate best-in-category campaigns deploying mix of Paid, Earned, Shared and Owned Media

• Leverage marketing technology and business building tools, training and end user selling and marketing best practices, along with loyalty and customer rewards programs to drive affinity/sales

• Develop success metrics and KPIs to measure performance, analyze results, and regular reporting to track campaign effectiveness and return on investment, as well as related brand building metrics (e.g., brand awareness, loyalty)

• Utilize digital analytical tools for campaign assessment and performance

• Manage annual marketing budget and billing, oversee monthly spend tracking and reconcile with finance

Additional Description

• A strong communicator and collaborative marketer that can engage and mobilize functional counterparts, stakeholders, and external partners to produce best-in-category plans and results.

• Bachelor’s Degree in Marketing or similar field; MBA a plus

• Seven years of progressive marketing experience with demonstrated success in building brands, customer insight gathering, and implementing comprehensive integrated marketing strategies and plans for large organizations. Experience in the building products or durables preferred

• Demonstrated success developing and working with digital, social, web-based, and project management tools, including marketing automation

• Exceptional verbal and written presentation skills including ability to communicate complex ideas in a simple manner

• Demonstrated understanding and experience with B2B and B2C businesses, including retail

• Able to collaborate effectively - works well with others and is considered a true team player who works to build strong relationships/partnerships

• Strong project and process management skills, including demonstrated ability to manage complex and long-range projects effectively, collaboratively, and on-time

• Excellent analytical skills and ability to support data-driven decisions and manage metrics-based marketing communications performance

• Ability to travel up to 20%

Company Summary

At Saint-Gobain, our employees have pride in belonging to an organization whose culture is made up of these core values: Trust, Empowerment, & Collaboration. Our company encourages diversity and inclusion in all its forms while making the world a more beautiful and sustainable home.

Legal Statement

Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.

Strategic Business Development (SBD) Marketing Manager

Location: Malvern, Pennsylvania

Posting Date: 02/18/2024

Job Code: USA08228

See yourself here ( MALVERN Pennsylvania)

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