Intern, Marketing

Location

Los Angeles, CA | United States

Job description

The Summer Olympic and Paralympic Games will be hosted in Los Angeles, California in 2028, returning to the United States for the first time in over 30 years. 2028 will be the first time LA hosts the Paralympic Games, creating an opportunity to expand awareness, understanding and inclusion of people with disabilities.

LA28, the organizers for the 2028 Olympic and Paralympic Games in Los Angeles, is on a mission to create an unparalleled Games experience for athletes, fans, partners, our community and our people. Our vision is to collectively create what’s next through sport, community and the power of our differences.

The 2028 Olympics and Paralympics will represent LA and leverage the strength of our community’s diversity and creativity as we collectively work to design a Games that we all want to be a part of. We do this by focusing on people and by inviting everyone into the story of the LA28 Games.

The LA28 organizing committee is an independent, non-profit organization that is privately funded and governed by a board of directors. 

Our Vision is to collectively create what’s next by harnessing sport, community and the power of our differences. Our Mission is to create an unparalleled Paralympic and Olympic Games for athletes, fans, partners, our community and our people.

Values and Behaviors:

• Optimism– Embody a positive, enthusiastic, and solution-oriented attitude in everything we do; challenge the status quo, inspire and support one another to achieve our best; have our eyes on the future and believe we can make a meaningful impact
• Integrity– We communicate openly and honestly, listen, and respectfully value multiple perspectives; we do what we say and are accountable for everything we do; we do the right thing, always. Even when it isn’t easy
• Excellence– We hold ourselves to the highest standard and expectations; we live our values and truths and persevere through challenges; we are continuous learners and adapt and pivot with speed to meet changing needs
• Inclusion– We seek to represent, include, empower and level the playing field; our work reflects the communities we serve and the world in which we live; we leverage our platforms to bring awareness to issues relevant to who we are
• Co-Creation– We are authors of a shared story. Everyone contributes their unique voice to our shared mission; we share pride in our accomplishments and ownership of our shortcomings
• Boldness – We embrace creativity, courage and outside-the-box thinking; we are unafraid to take risks, explore unconventional solutions, and learn from the process; we are innovators, disruptors, and challengers of the status quo

Summer Intern, Marketing:

The successful candidate will be a motivated self-starter, quick learner, and passionate about digital marketing, mass communications, social media, web, email/CRM, analytics, and aligning with an organization rooted in promoting the Games, Sports, Community, and Culture here in Los Angeles and beyond. 

Coursework in integrated marketing communications, media, and data/analytics is a plus. Writing, copy editing, production planning, and project management experience highly desired.  

LA28 is a growing organization, and this hire will play an important part in helping build the foundation for the 2028 Olympic and Paralympic Games in Los Angeles. The Marketing Intern reports to the Digital Marketing Manager.  

Functional areas of Marketing Supported by 2024 Summer Intern:

Games Experience & Engagement (GEE)

The GEE Department is the powerhouse behind the delivery of large-scale fan engagement and spectator experience programs, including initiatives such as the Torch Relays, Olympic Truce program, Olympic & Paralympic Education Program, Live Sites and Fan Festivals, Community Engagement programs like LA28 Celebrates and Day of Sport.  At this stage, FEE team is also responsible for developing a strategy for Games Ceremonies and Sport Presentation.  

Possible Projects:

• Support in development & execution of all community/engagement events
• Support/management of product inventory - signage, merchandise/giveaways, etc.
• Support in development of onsite run-of-shows/project tasks management
• Post event analysis/recapping
• Manage Paris 2024 analysis of Olympic Torch Relay (May-July) & Live Site/Terre de Jeux programs
• Support any and all needs related to Handover planning as requested

Digital Engagement

LA28's Marketing and Brand Engagement team leads the digital storytelling and marketing of the brand.  The team collaborates internally with cross-departments and externally with our audiences (athletes, fans, community, and partners) by providing engaging content through storytelling across channels and fan-centric events. 

Key channels that LA28 focuses on includes: Instagram, TikTok, Twitter, YouTube, Facebook, LinkedIn, LA28.org, and email

Possible Projects

• Support the digital team in planning, capturing and delivering digital assets and content leading up to the Paris 2024 Closing Ceremonies Handover moment
• In partnership with Digital Marketing Manager, support needs and action items determined through workstreams with partner agencies and contracted production teams. 
• Support with calendar planning and ongoing project management needs in relation to/but not limited to; social media, email planning, and web production using project management tools (Asana)
• Support in-house storytelling production needs including but not limited to; setting up meetings/interviews, writing scripts, utilizing transcripts, sharing content ideas and sourcing feedback from stakeholders.
• Openness to brainstorming potential social media campaigns and storytelling opportunities.

Expectations:

• Must have previous internship or work experience
• Effective communication skills both verbal and written
• Experience working in a professional environment
• Strong organizational skills
• Ability to work independently and as part of a team
• Demonstrated analytical and problem-solving skills
• Maintains confidentiality with sensitive information
• Must be able to work in a hybrid environment and come into the office 4 days per week or as requested
• Must be able to work the duration of the internship from June 17 - August 16, 2024. 

Position Requirements:

Education:

• The LA28 internship program is open to undergraduate students currently pursuing a Bachelor's or Associate's degree.  Recent graduates are invited to apply as well, if their graduation date is within the 2023-2024 academic year.

Application Submission Requirements (BOTH items are very important to submit):

• Resume 
• Cover Letter - please indicate why you want to intern at LA28 and work in Marketing.

Application Submission Deadline: Friday, March 8, 2024 at 1:00PM PST. Please do not wait until the last day to submit your application.

Work Location: We are located in Los Angeles, CA near the UCLA campus. We work in a hybrid work environment with 4 days in the office and 1 day remote, unless otherwise specified by your manager. 

Internship Duration: June 17, 2024 - August 16, 2024 (9 weeks)

LA28 does not offer housing or relocation assistance.  

The hourly rate for this position is $18.00 per hour. The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. 

LA28 is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We strive to build a team that is diverse, inclusive and encourages qualified candidates of all backgrounds, perspectives, and identities to apply. We will consider all qualified candidates with criminal histories in a manner consistent with local law. We assess applications based on relevant skills, education, and experience a candidate can add to our team.

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Salary