Location
Greeley, CO | United States
Job description
BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence.
Job Description
We are seeking a Brand Manager to join our team, the Brand Manager would have full ownership and responsibility for building two exciting brand platforms in a highly entrepreneurial CPG food environment.
- Ambitious self-starter with a can-do attitude., who loves to work in a fast paced environment.
- Develops long-term brand strategy and annual plans. Comfortable presenting to senior management.
- Analyzes Food Service market and evolving consumer trends; recommending changes to marketing and product strategies based on marketplace analysis and feedback from sales and operators
- Manages communication agencies from brief to execution.
- Drives a fully integrated marketing campaign across a wide array of tactics on both national and account specific levels.
- Partners with Insights to lead consumer research on consumer targeting, marketing, product optimization, product development and brand-building initiatives.
- Tracks performance and KPI’s, adjusting plans as needed.
- Responsible for budget and forecasting.
- Cultivates knowledge of Distributors, Commercial, Operators and non-commercial channels
- Identifies and builds alignment around opportunities for new and improved product based on consumer insights or category developments.
Qualifications
- Bachelor’s degree (B.A) in Marketing or closely related field and 5+ years of related experience and/or training; required. MBA in Marketing, or related field, preferred.
- 4 or more years of consumer marketing experience with a CPG company in food service, preferred.
- Experience leading and overseeing a budget for a brand and/or portfolio of brands and communicating budget updates in a cross-functional environment.
- Experience working with syndicated data and guiding others in how to utilize it to develop fact-based presentations.
- Understanding of brand management disciplines, key marketing strategies, media and selling dynamics.
- Ability to prioritize projects and produce high quality and quantity outputs that adds value to the company.
- Can perform the functions of the job with or without a reasonable accommodation
- As a salaried position with the company, you may be required to travel at some point to other facilities, to attend Company events, or as a representative of the Company in other situations. Unless otherwise specified in this posting, the amount of travel may vary and the most qualified candidate must be willing and able to travel as business needs dictate.
Additional Information
The starting pay range for this role is $120,000 - $130,000/year plus a 20% bonus and 10% relocation assistance . Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. Our client also offers a competitive benefits program to meet the health and financial well-being their team and their families.
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Job tags
Salary
