Director of Marketing

Location

Memphis, TN | United States

Job description

The Director of Marketing is responsible for developing and executing a clearly defined marketing and product development strategy in a manner that supports consistent business growth and enhances brand equity and awareness. This position is responsible for planning, organizing, staffing, training and managing all marketing functions to achieve the company objectives of sales, growth, profitability and visibility while ensuring a focused marketing message and brand position consistent with the corporate direction.

Accountabilities

Lead and Manage :

1) Internal Creative Services

2) R&D

3) Field Marketing

4) Brand Research & Positioning

5) Public Relations

6) Franchisee Communications

Specific Functions

· Create, manage, coordinate and execute all marketing strategies and implement tactical plans in support of the Lennys vision and objectives.

· Develop unique value propositions, business partnerships, category management, as well as call to action oriented POP, collateral and advertising toward key customer segments that increase brand awareness.

· Achieve targeted results and ensure timely and effective execution of marketing tactics and programs.

· Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs (LTOs, Promos, LSM, Pricing and menu changes).

· Conduct and analyze market research to determine competitiveness

· Measure return on marketing investment and implement improvements as required

· Identify, interpret and capitalize on marketing trends

· Manage full franchisee funded marketing budget forecasted annually and by project

· Coach, Mentor and raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent.

· Develop and prepare key messaging and presentation material for executive committee team.

· Advise and work collaboratively with all department heads including operations, legal, development, IT and HR to ensure strategic objectives are understood and aligned.

Specific Skills

· Analytical Reasoning; formulation, logic assessments

· Copy writing abilities; review, ideate

· Creative and design aesthetic; process and flow management

· Ability to present and engage multiple functions; internally, with franchisees, public

· Persuasive selling ability

· Planning acumen; prioritization of workload, project sequencing

· Background in sales, marketing, research and branding

· Ability to engage and motivate a diverse staff

Requirements

· 5-7 years in a senior leadership marketing role within a complex organization

· Bachelor’s degree in marketing, business, or other related field. Graduate degree in a marketing related field is desirable

· Previous experience with multiple store types (i.e.: free standing, mall food court, strip centers, mall in-line, airport, etc.)

Preferences

· Demonstrated track record of accomplishments in QSR restaurant marketing

Who We Are:

Gosh Enterprises is a dynamic, rapidly growing company that oversees the following brands:

• Charleys:   A 620+ unit restaurant brand known for having the #1 Philly Cheesesteak in the World
• Bibibop Asian Grill:   An award winning, 30+ unit Korean-inspired fast casual restaurant concept
• Lenny’s Grill and Subs:   A Memphis-based 70+ unit chain serving high quality deli subs and hot subs.
• Solar Planet:   A company that provides solar field advisory and installation services

Why We Do What We Do:

Our company operates on a simple core principle – To honor God and strengthen our neighbors through everything we do. We are passionate about:

• Enriching the lives of our restaurant operators, Franchisee owners, and team members through building a great culture and providing opportunities to learn and grow
• Nourishing our guests with food made with the highest-quality ingredients and served with genuine hospitality
• Using our resources to serve under-privileged children and communities around the world

How We Build Our Team:

We seek exceptional team members who are passionate about our “why” and exhibit the following values:

·  Owner Mentality : Focus on results and impact, not activities. Take accountabilities, especially when things get tough. Always ask “what’s mine to own”. Never point fingers

·  Humility:   Seek to understand and embrace what is true about the environment and self. Other-centered; genuinely see other people as important as self

·  Growth-mindset:   Resilient when things get tough. Believe that he/she   can   grow with new knowledge, practice, reflection and learning experiences. Actively seek out various opportunities to learn. Ready and willing to unlearn and relearn when reality challenges existing paradigms

·  Entrepreneurial:   Ingenuous and creative when resources are limited. Excited by the prospect of doing more with less. Able to move forward with incomplete information. Does not need to wait “till everything is ready.” Take calculated risks

·  People Leader : Actively invest in the growth and success of his/her team through serving, encouraging, and coaching

·  Excellence:   Strive to execute with excellence in all endeavors

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