Puzzle Solutions Holdings LLC
Location
Sugar Land, TX | United States
Job description
Who We Are:
At Function4 , we focus on service offerings that can grow along with technology and our industry to ensure we always meet the needs of our customers. We do that by providing the most intuitive and comprehensive combination of strategy, equipment, and maintenance available in today's market. Before we enter a customer contract, we analyze your entire document system setup, test for efficiency gaps, and formulate a strategy for improvement. We offer high-quality products from trusted vendors like Konica Minolta, Sharp, Kyocera, and HP so you'll never question your machine's reliability. Combine that with cutting edge software, managed IT services, and leading industry expertise and you'll see why and how we deliver efficiency evolved.
Schedule:
- Monday – Friday, 8 am – 5 pm
- Additional hours as required to complete objectives, Attend occasional webinars and training.
Compensation:
- 40k-52k- per year
- Based off experience and background.
Job Functions:
- Drive sales lead generation through creation of:
- strategic marketing plan to help achieve sales and revenue goals
- outbound marketing campaigns supported by strong calls to action and supporting web landing page
- content pulled from AI and existing content provided by manufacturers and vendors
- Participate in strategic planning sessions using the EOS process to ensure progress is being made on marketing initiatives and actions
- Embody Function4 values with the ability to bring those forth in all marketing messages
- Collaborate with sales and leadership to understand Function4 product features, benefits, and value proposition
- Act as primary administrator of HubSpot
- Build campaigns, segment lists, and create, maintain, and optimize workflows to convert leads to customers
- Optimize marketing automation and lead nurturing processes through email, content, and social channels
- Create and manage outbound email campaigns
- Grow new leads by converting site traffic through calls-to-action, landing pages, and lead-generation content
- Segment lists based on behaviors such as past email engagement and website interactions
- Collaborate with third-party resources (such as vendors and manufacturers, marketing services, etc.), internal sales team members, industry experts, and AI to utilize existing content
- Manage social media accounts by implementing strategies to grow followers, engage and retain them, and help convert them into leads
- Create sharable content for Function4 sales team and leadership to share on social media (such as LinkedIn)
- Engage key marketing systems (such as HubSpot and CRM) to generate, distribute, and report on leads
- Perform competitive research to understand happenings in market. Incorporate findings into marketing campaigns to generate leads
- Review engagement statistics and lead conversion rates to analyze campaign results
- Work with third-party provider to monitor website activity and analyze key performance metrics to recommend additional changes and content
- Identify appropriate social media platforms and other web-based tools to educate, gain trust and promote Function4
- Monitor online presence to ensure consistency with marketing message (i.e., Glassdoor, LinkedIn, Twitter, Reviews, etc.)
- Oversee implementation of individual online marketing plans and analyze and share data to measure effectiveness of plans
- Evaluate current and prospective marketing providers, recommend changes as needed and serve as the primary interface to manage the vendor relationship
- Recommend changes and enhancements to system and / or processes, including sales and marketing lead hand off process and how sales and marketing work together to attract leads, convert and then continue to delight customers
- Maintain and track master marketing calendars
- Establish and maintain a strong network of relationships within the marketing industry and understand training/development opportunities to ensure marketing strategy remains relevant given current market conditions and competitive markets
- Maintain knowledge of developments, trends, and best practices in digital marketing
- Attend networking events to promote company
- Project a positive corporate image within the community and with prospective employees
Knowledge and Skills:
- Strong written communication skills including to generate copy from existing sources, email copy, and video script writing and development
- Marketing, social media, and project management desired
- Bachelor’s degree in business marketing, Communication, Advertising or Journalism and a minimum of 3 years marketing experience, or equivalent
- Strong Customer Relationships Management (CRM) software experience (i.e., SalesForce, SalesChain, HubSpot CRM, etc.)
- Thorough understanding of internet marketing as well as general marketing strategies
- Knowledge of social media a must, HTML a plus
- Wide range of experience and understanding of how marketing drives sales through effective lead generation
- Proactive self-starter with the ability to work independently
- Strong ability to set priorities, solve problems, and be resourceful under pressure
- Experience working with agency/ client partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
- Strong verbal communication skills and genuinely gets along well with people
- Strong organizational skills with superior attention to detail and goal oriented
- Ability to conduct and correctly interpret research and web analytics
- Ability to multitask and meet deadlines
- Consultative approach to working with and through people
- Strong understanding of best practices in the following areas:
- Online marketing
- Marketing Automation Platforms such as Hubspot
- Social media
- Graphic creation software such as Canva, Adobe Creative Cloud®
- CRM (Customer Relationship Management System)
- Content Management Systems for publishing digital content
- Basic video editing software familiarity such as WeVideo™ or Adobe Spark; Premiere Pro a bonus
- Google Analytics or other tools for gathering metrics
USD $40,000.00 - USD $52,000.00 /Yr.
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