Abbott
Location
Santa Clara, CA | United States
Job description
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
The Opportunity
Structural Heart Business Mission:
Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.
The Product Manager an onsite position in our Santa Clara, CA site and is responsible for developing the therapy development plan for Transcatheter Mitral Repair and the franchise marketing plan for Tricuspid Therapies
What You'll Work On
Specifically, the therapy development plan will involve:
Identification of barriers to growth of MitraClip in key markets including Japan, China, Asia Pacific, Canada and Latin America and development of marketing and business strategies to overcome these barriers in partnership with global marketing and geographic commercial teams
Development of a franchise marketing plan for MitraClip including increasing implant rates among existing implanters and blunting competitive entry into the TMV repair space. This will include the classic marketing strategies of promotion, pricing, product positioning and commercial strategies and tactics to maintain share in light of competitive entry
Development of awareness and education strategies to target referring physicians
Development of awareness, education and trial programs for ICs and surgeons who currently are not implanting MitraClip or have not adopted MitraClip
Development of procedure development strategies
Development of customer segmentation strategy based on MitraClip adoption and marketing programs to reach these segments
The Product Manager is responsible for working with cross functional partners in Training & education, R&D, clinical, regulatory, manufacturing/operations as well as with our geographic marketing and field partners to leverage successful marketing and sales programs, develop new programs and ensure initiatives have impact in the operating year.
Specific job responsibilities include:
Working with the product division and the geographic marketing partners to develop a thorough analysis of market size, procedure volume and penetration model
Market research and analysis of referring physicians as well as ICs currently implanting to develop customer segmentation model
Development of awareness, education and trial programs based on needs of the segmentation model for referring physicians, ICs based on adoption stage
Development of franchise marketing plans, product launch plans and marketing/business strategies and tactics to drive business
Working with customers, the field and geographic partners to identify opportunities to improve the procedure
Working with the clinical marketing and the clinical function to drive publication strategy and podium strategy
Required Qualifications
5+ years in product planning or product marketing experience
Advanced knowledge in cardiovascular disease or medical devices
BS/BA in engineering, health sciences, marketing, business
MBA
Preferred Qualifications
Strong influence management skills—effectively influences a wide variety geographies/cultures including Europe, Asia Pacific, Japan, Australia and Canada and functions including regulatory, sales, marketing, research, manufacturing and other cross functional Uses conflict resolution skills to achieve results through cross functional groups.
Excellent communication skills—has frequent contact with key opinion leaders and broad customer contact as well as interfaces with senior-level management from cross functional groups and geographies to facilitate product related decisions.
Strong team player—ability to work as a key member of the global marketing team who is accountable to global marketing team as well as the product division and geographical marketing
Strong leadership skills—ability to function as the marketing “lead” on therapy, procedure and pipeline development
Project management skills—ability to manage complex projects and programs. Ability to pull the appropriate level, functional and geographic functions together to support initiatives.
Analytical skills—ability to develop therapy and disease models, market and customer segmentation, pricing strategies/models and business metrics
Key skills/experience preferred:
Knowledge of cardiovascular disease, physiology and products
Experience in medical device product marketing and therapy development
Knowledge/experience with customer base—cardiologists, cardiac surgeons, nurses
Understanding of implantable medical products clinical and regulatory process and environments
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The base pay for this position is $109,300.00 – $218,500.00. In specific locations, the pay range may vary from the range posted.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email [email protected]
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