Senior Manager - Marketing, Global Softlines (Fashion and Home Partners)
Location
Glendale, CA | United States
Job description
Job Summary:
The Senior Manager, Marketing Global Softlines will plan and implement long term and fiscal year marketing strategies. You will have overall marketing leadership responsibility of existing and/or new Global Fashion, Streetwear and Home Partners. You will lead the team, where applicable, in management of all relevant accounts. Example partners worked with include, but are not limited to, Kith, Levis, Columbia and Crocs!
Relationships are key to the success of this role, both internally and externally! You will actively lead and cultivate the engagement, partnership and joint business planning with each account, new and existing, to ultimately support the category team to drive and deliver growth in licensing sales on behalf of the Global business.
You will be responsible for:
- Using trends and consumer insights, develop and drive innovative best in class fashion led marketing strategies within CPGP, whilst being agile to capitalise on the moment and support category team on new opportunities and accounts.
- Driving fashion-forward disruptive 360 marketing campaigns (including in-store POS, windows, digital content, events, screenings, loyalty campaigns, synergy opportunities etc) with accounts, across all franchises, as well as category growth initiatives such as shop-in-shops, cafes, new experiences.
- Responsible for sharing best practice, driving improvement across Global softlines stakeholders and partners to drive commercial growth and unlock opportunities.
- Leverage macro and micro trends along with audience, category and retailer insights to craft more effective marketing campaigns for CPGP, with maximum return on investment
- Ensure all marketing activity in-scope is strategically aligned with franchise, category and global strategies
- Support category team to pitch and secure new licensees/retailers that improve the category growth in a meaningful manner maximising the ‘white space’ opportunities
- Collaborate and develop positive relationships with global CPGP teams and regional counterparts, providing information and regular account strategy and campaign updates and understanding local market needs and differences
- Help effectively control allocated marketing budget secured through Annual Operating Plan
- Work with the integrated The Walt Disney Company marketing community, licensees and retailers to ensure marketing budget and licensee promotional commitment is invested in the most effective manner possible
You will have:
- Degree level education in a related field or equivalent work experience
- 8+ years of marketing experience
- Experience within specialist Fashion, Footwear and Accessories consumer products commercialisation and/or retail, specifically in global high street fashion and streetwear marketing/PR
- An understanding of digital/social marketing and experience working with influencers
- Experience planning, executing and evaluating innovative, best in class softlines marketing campaigns
- Experience in pitching to SL brands, licensees, retail partners and DTRs
- Experience establishing effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
- Experience of developing the performance of a team
- Ability to give both internal and agency creative teams direction and briefs, and manage feedback and approval process within brand guidelines
- Ability to analyse data and consumer insights, construct practical conclusions and implement recommendations to achieve business targets
- Ability to understand and drive a P&L and quarterly forecasting process, as well as work within legal guidelines
- Computer literate including MS Word, Excel, PowerPoint and Keynote
- Written and spoken English for business use, crucial; professional proficiency in another European language, helpful
- Cultural sensitivity of local markets across Global landscape
Additional information:
- Flexibility for UK, European or international travel and flexible hours may be required
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at .
The hiring range for this position in California is $148,700.00 to $199,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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