Location
Long Island City, NY | United States
Job description
About Pursuit
Our mission is to create economic transformation. By training low-income adults to launch and advance careers as software engineers, we help our Fellows go from earning $18,000 to over $90,000 starting salary on average, adding an estimated $2M in lifetime earnings. Pursuit partners with leading companies like Blackstone, USV, Citi, Peloton, and Uber to employ Fellows in career-defining engineering roles and supports them with on-the-job training to ensure potential translates to performance. Since 2013, Pursuit has created ~$1B in total lifetime wage gains, creating lasting economic mobility that spans generations.
Pursuit's proven solution is built on two interconnected components: training (which includes community development, Core pre-job training, and Commit on-the-job training) and a financial product (known as Bond). However, growing training alone will not meet the magnitude of need nor solve new societal challenges ahead. The typical expectation is to expand our training to other cities, but this will not come anywhere close to creating good jobs for millions of low-income Americans. Instead, our strategy for scaled impact is to evolve our financial product and create tools for other organizations, jobs, and places. We believe that this will not only create good jobs for millions of low-income Americans but will also generate a new trillion-dollar market directly tied to results in the long term.
We are One Big Team
The passionate and collaborative team at Pursuit gives its all to achieve our mission. And it's not just staff. We work directly with employer partners, ranging from big financial firms to scrappy startups, that hire our Fellows. We also activate and engage thousands of volunteers from all areas of the tech industry and beyond. Check out our Values and Foundations here .
Reports to: Chief Creative Officer
About the Role
As a critical member of the senior leadership team, you will play a key role in the company's strategic positioning as the most innovative workforce development organization and the social impact org of choice. By elevating our social job bond, apprenticeship model, and other unique products, this role will amplify our impact, transforming lives and making systemic change. This role's primary responsibility will be securing quality earned media and increasing our brand visibility by developing and rolling out all of our PR strategies, coordinating and managing Pursuit's communications, and ensuring results-focused product launch and earned media campaign execution. An example of this press can be found here .
Key Responsibilities:
- Develop and implement a comprehensive PR strategy that positions Pursuit as a leader and innovator across impact, business, workforce development, and tech.
- Tailor PR efforts to target key audiences and stakeholders, including funders, tech companies, investors, and employers. Showcase the value and impact of Pursuit's comprehensive model, which includes training programs, employer services, and our blended financing model.
- Create and execute campaigns that build brand awareness and equity towards our long-term goal of being the impact organization of choice.
- Build and maintain relationships with top-tier media outlets, journalists, and influencers. Secure high-impact earned media coverage that highlights our model and impact across print, TV, podcasts, etc.
- Cultivate Pursuit's thought leadership in the tech industry by identifying and capitalizing on opportunities for speaking engagements, panels, op-eds, etc.
- Manage PR firm and work with other consultants and team members to drive PR and comms goals
- Collaborate with the marketing team to support Fellow recruitment efforts through strategic storytelling that resonates with potential program participants.
- Develop and implement crisis communication plans, ensuring that the organization is able to address challenging situations.
- Support the creation of compelling content, including press releases, articles, case studies, and social media content, that communicate Pursuit's mission and impact.
- Manage the PR budget, maximizing ROI.
- Implement metrics and analytics to measure the effectiveness of PR initiatives. Identify actionable insights to refine strategies and tactics.
About you: - You are passionate about earned media
- You are an exemplary writer, editor, storyteller, and leader
- You think strategically but are also able to execute
- You focus on the details while also thinking about the big picture
- You have the ability to make the complex accessible and craft compelling stories and pitches
Requirements: - 8+ years of experience in public relations, ideally with some agency experience handling multiple accounts
- Established relationships with a broad range of media and outlets
- Proven track record leading campaigns and driving results for growth companies with corporate, business (b2b), and consumer audiences
- Experience working in unique industries with complex business models, multi-sided marketplaces, or interesting regulatory environments
- Excellent written and verbal communication skills and comfort being a company spokesperson
- Ability to work with and manage a broad range of stakeholders, including investors, executives, Board members, and more
- Enthusiasm for Pursuit's mission and a roll-up-your-sleeve attitude
Where you'll work: - Hybrid - At our headquarters in Long Island City, NY 2 days/week
Compensation and Benefits: Salary and benefits will be competitive and commensurate with experience. The on-target earnings for the VP, PR role will be between $180,000-$200,000. Please note that this range is for the expectations as laid out in the job description, however, Pursuit is often open to a wide variety of profiles and recognizes that the person hired may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated to you as a candidate.
In addition to compensation, Pursuit offers a suite of competitive benefits, which includes:
- 401k plus match
- Unlimited PTO, a Summer Break during Labor Day Weekend, and an all-Pursuit week-long holiday the last week of December
Pursuit is an equal opportunity employer. Our team has a wide range of backgrounds and experiences, and we value the richness that diversity brings to our organization. We welcome new perspectives and affirm that all employment decisions are made without regard to race, color, ancestry, religion, national origin, age, familial or marital status, sex, sexual orientation, pregnancy, gender identity or expression, disability, genetic information, veteran status, or any other classification protected by federal, state, or local law.
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