Location
Nashville, TN | United States
Job description
You’re the right person for the job if...
- You have a passion for achieving maximum results out of digital direct-response advertising with a strength and leaning towards Google Ads
- You are proficient in managing all stages of the campaign life (setup, launch, optimization, evaluation)
- You watch KPIs like a hawk and are quick to make adjustments
- You are a process-driven, self-starter who thrives in a fast-paced, ever-changing work environment.
- You are hyper-organized and enjoy executing plans to ensure things run at maximum efficiency.
- You take pride in your work and are motivated by finding the right solution to every problem.
- You are an excellent problem solver who thinks quickly on their feet and enjoys doing whatever it takes to find a solution.
- You are naturally curious, results-driven, and business-minded.
- You are independent and self-sufficient in your approach to problem-solving.
Your mission:
- Generate a high quantity of leads for some of the country's most prominent law firms
- Manage large advertising budgets on a daily basis while monitoring performance and adjusting strategy as necessary
- Manage campaigns across multiple platforms from start to completion.
- Closely monitor the performance of ongoing campaigns and help oversee the testing of new strategies to improve results.
- Assist with both the evaluation and implementation of new marketing tools/platforms/vendors.
Required Qualifications:
- 2-3+ years experience designing campaigns and ad strategies while also building, managing, and optimizing ad campaigns for Paid Social, SEM/Paid Search, and/or Programmatic Buys. (Preferred Platforms: Facebook/Instagram, Google Ads, Google Display, Reddit, YouTube, StackAdapt, and TikTok.)
- 2+ years experience using direct response and lead gen advertising strategies successfully.
- Strong knowledge of how to use research platforms and marketing trends to drive advertising strategies.
- Able to work with tracking pixels and conversion APIs - understanding their functionality as well as creation, placement, and implementation.
- Experience with UTM Parameters (understanding use and ability to read and build) for attribution
- Google Analytics experience
- Highly proficient in Excel and Sheets
Preferred Qualifications:
- Agency experience.
- Experience with Salesforce or other CRM platforms.
- Familiar with DataStudio, Tableau, Business Intelligence or other data visualization software
- Experience in advertising for Mass Torts and knowledge of the space
Job tags
Salary
