Location
Addison, TX | United States
Job description
Social Media Specialist
PHP Agency LLC
PHP Agency LLC., "PHP," is seeking a Social Media Specialist to join our Dallas-based HQ team.
PHP is a life insurance field marketing organization, founded in 2009 (). Our CEO is entrepreneur Patrick Bet David. PHP partners with leading insurance and annuity carriers to offer a comprehensive basket of insurance products to a diverse client base. PHP provides a part-time or fulltime opportunities to individuals pursuing careers as life insurance agent. PHP passionately serves people through a field sales force comprised of thousands of licensed agents deployed nationwide in offices they independently own and operate.
PHP's headquarters office is in Addison, Texas (Dallas metroplex). The company was acquired in 2022 and is now a proud part of the Integrity Marketing Group family ().
Position Summary
The broad objective for Social Media Specialist is to focus on creating appealing and creative digital content for PHP Agency on various social media platforms. Responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts. Social Media Specialist reporting to the Marketing Communications Manager and work closely with our inhouse graphic designers and videographers to generate content to promote customer engagement and brand awareness.
Essential/Primary Responsibilities: Including but not limited to
- Develop, implement, and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification.
- Plan, create, publish, and share new content (including original text, images, video, and code) daily that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.
- Collaborate to develop social media campaigns.
- Stay up to date with the latest social media best practices and technologies.
- Set up and optimize company pages within each platform to increase the visibility of company's social content.
- Monitor SEO and customer engagement and suggest content optimization.
- Moderate user-generated content in line with the moderation policy
- Create editorial calendars and syndication schedules.
- Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.
- Work with copywriters and designers to ensure content is informative and appealing.
- Bolster your network by interacting with industry professionals and influencers via social media.
Requirements and Skills
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, web traffic, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability.
- BS in Communications, Marketing, Business, New Media, Public Relations, or a related field.
- 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
- Experience using various analytics software.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Good understanding of social media KPIs
Job Type:
- Full-time (Not Remote or WFH)
- 100% On-Site at Company HQ in Addison Texas 75001
Benefits:
- Eligible for health and welfare benefit plans
- Eligible for Integrity's 401(k) retirement plan
- Eligible for 15 days of personal paid time off (PTO) per calendar year. PTO is accrued on a biweekly basis.
- Eligible for 1 floating, birthday holiday, per calendar year
- Eligible for 10 company paid holidays, per calendar year.
- Eligible for 2 days of company paid service time, per calendar year.
Job Posted by ApplicantPro
Job tags
Salary
$60k - $65k
