Director, Creative Development and Activation Strategy

Location

Livonia, MI | United States

Job description

AAA Life Insurance Company is seeking a Director, Creative Development and Activation Strategy ! The Director, Creative Development and Activation Strategy will play a pivotal role in developing and driving creative strategies to reach and engage specific customer segments identified by the organization. The Director will lead a team responsible for developing marketing materials as well as managing the internal approval process from concept through production. This role will also manage a network of external creative agencies to support our insurance campaign strategies. 

Strategy Development:

• Develop and implement creative and data-driven direct marketing strategies to reach and resonate with target customer segments.
• Analyze market trends, customer insights, and competitive intelligence to inform and optimize marketing strategies.
• Partner with internal research team and to inform learning objectives for direct marketing programs.
• Build out a team over time to lead the marketing strategies for outstanding customer segments defined at the enterprise level.

Campaign Planning and Execution:

• Plan and implement the development of creative treatments for direct mail and digital campaigns including creative briefs, concept development, creative approvals, and production files.
• Collaborate with cross-functional teams to ensure seamless integration of direct marketing initiatives with overall marketing plans.
• Lead the team responsible for managing the review process for all marketing materials and ensure all materials are follows relevant state and federal regulations.
• Continuously evaluate opportunities to improve processes and reduce cycle times on the creative development process.

Stakeholder Management:

• Liaise with internal marketing and brand teams to ensure alignment with brand guidelines.
• Manage network of external creative agencies to develop new creative treatments for testing across customer segments and product lines.
• Partner with key stakeholders across the enterprise to ensure marketing approaches align with enterprise strategies include product, sales and member services.

Data Analysis and Optimization:

• Apply analytics tools and performance metrics to measure the effectiveness of direct marketing campaigns.
• Identify areas for improvement and optimization and make recommendations for strategies to enhance campaign performance.

Budget Management:

• Manage and allocate budgets effectively, ensuring that direct marketing initiatives deliver a strong return on investment.

• Bachelor’s degree or equivalent experience in Marketing, Business, or a related field is a plus
• 10+ years proven experience in direct marketing, with a track record of successful campaign development.
• 5+ years of experience managing teams in a direct marketing production environment.
• Experience managing external marketing and creative agencies.
• Extensive experience developing marketing campaigns around customer segmentation frameworks.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Analytical approach with proficiency in data analysis tools and a focus on results-driven decision-making.

What We Offer

• A collaborative, energetic work environment where you can put your passion for people to work
• Medical, Dental, Vision, and Life Insurance coverage available on first day of employment
• 401k available with a Company match
• Pension Plan
• Performance-based incentive plan
• Holidays and Paid Time Off
• AAA Basic Membership

Job tags

Salary