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Location

Princeton, NJ | United States

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Job description

Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons, so they can concentrate on providing the best patient care. Integra offers innovative solutions in orthopedic extremity surgery, neurosurgery, reconstructive and general surgery, and regenerative wound care.

Founded in 1989 Integra is headquartered in Plainsboro, New Jersey and has more than 4,000 employees worldwide. Integra’s common stock is listed on The NASDAQ Stock Market under the symbol “IART.”

Changing lives. Building Careers.

Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging what’s possible and making headway to help improve outcomes.

This position has a global upstream concentration and also includes downstream marketing obligations for Integra’s Wound Reconstruction & Care (WR&C) franchise. WR&C leverages diverse technology platforms to deliver a portfolio of advanced products to treat complex wounds across multiple sites of care by a range of surgical specialties. This role requires orchestration of key activities throughout the End-to-End New Product Development process, including the identification of customer insights, development of Target Product Profiles, business planning, stage-gate decision-making and assisting in launch planning and commercial execution throughout the Product Life Cycle.

Responsibilities include developing, communicating and executing product development and evidence generation strategies, including aligned portfolio and brand plans. To be successful, this person must work in collaboration with the Senior Leadership Team, Global Commercial Teams, Sales Leaders,  Medical Affairs, R&D, Regulatory, Professional Education, Market Access, Sales Training, Enterprise and other functional teams. Other key success factors include impacting marketing performance, coaching and developing the marketing team, developing customer insights and building strong relationships with key customers and opinion leaders.  

Essential Duties and Responsibilities:

Under minimal supervision, identifies and implements product strategies, marketing plans, promotional programs and related activities relating to Wound Reconstruction & Care product lines to ensure that existing and new products meet Company goals and expectations. This role has responsibilities for the successful evaluation and determination of therapeutic areas, commercial execution of responsible products, develops and coordinates all aspects of new product development, product launches, and maintains marketing functions for the growth of current products.  This role also provides a key knowledge base for marketing procedures and actively mentors others in Marketing-related areas.

Under direct supervision of Associate Director, Marketing – Wound Reconstruction & Care, Tissue Technology

ESSENTIAL DUTIES AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. 

• Develops strategies for specific therapeutic areas related to Burns, Trauma & Oncological Reconstruction and Chronic Wounds treated in acute care settings.
• Contributes to strategies and portfolio cohesion, positioning and pricing in non-acute sites of care.
• Leads development of product marketing plans by preparing objectives, strategies, tactics, profit, and loss projections, including short and long-term strategies.
• Manages new product development marketing activities for specific products within the respective group, including voice of customer research, new idea review and recommendations, concept and design development, technique development, project management and market introduction.
• Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies, manufacturing and customer service/operations support for existing product line(s) which would ultimately build the value of the product line and maximize product line earnings.
• Determines strategic product line decisions such as priority of product or line enhancements which optimize organizational goals and objectives by evaluating competitors’ products and by determining market share and market trends; keeps others informed by maintaining and distributing competitive comparisons and evaluations
• Develops product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures, and seminars
• Monitors product development progress with engineering, manufacturing, regulatory affairs, and related departments to ensure product line objectives are achieved on a timely basis
• Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences to ensure company and products are perceived superior relative to the competition
• Establishes and maintains key close professional relationships with internal and external constituents to stay abreast of new market opportunities.  Continually pushes for new innovations within existing product line.
• Routinely interfaces with the managers/directors of other product lines offered by the company to fully understand the relationships within the portfolio of products offered by the Company.
• Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the lifecycle of the product.
• Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, etc.
• Participates in strategic sales and marketing planning activities for assigned products to identify key targets, surgeons, and hospitals by specific product
• Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive
• Supports the Company’s medical education initiative by assisting in the preparation and running of surgeon training courses which may include didactic and cadaver labs
• Works collaboratively with Marketing Communications and other related departments to ensure products are properly positioned in the market utilizing creative promotional, pricing, service, and product characteristic strategies to maximize sales and profits
• Prepares annual budget forecasts for the marketing functions related to the product line(s)
• Performs other duties as required

Desired Minimum Qualifications:

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred
• Experience with regenerative tissue, orthopedic trauma, plastics, and reconstructive surgery
• Proven ability to develop comprehensive strategies across large therapeutic areas, aligning cross functional partners
• Understanding of the hospital reimbursement landscape.
• Deep experience evaluating market research, investor reports and therapeutic area reports, synthesizing those into strategies.
• 5+ years of healthcare-focused, marketing experience within a medical device or pharmaceutical company is required.
• Global medical device/pharmaceutical marketing experience required with direct experience in marketing in US and International markets.
• Medical device or pharmaceutical sales experience preferred.
• Demonstrated conceptual problem-solving skills, with demonstrated ability to bring structure to vaguely defined problems, pragmatically scope problem-solving approach, and manage execution
• Demonstrated project management and excellent written and verbal communication skills are necessary.
• Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis
• Strong interpersonal skills and coaching skills at the employee and management levels
• A demonstrated capacity for strategic thinking, planning, marketing, and product development

Travel: Must be able to travel via car and/or airplane to domestic and international sites. 20% travel required.

Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.

This site is governed solely by applicable U.S. laws and governmental regulations. If you'd like more information on your rights under the law, please see the following notices:
EEO Is the Law | EOE including Disability/Protected Veterans

Integra LifeSciences is committed to provide qualified applicants and employees who are disabled veterans or individuals with disabilities with needed reasonable accommodations in accordance with the ADA . If you have difficulty using our online system due to a disability and need an accommodation, please email us at [email protected] or call us at 855-936-2666.

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