Location
South Jordan, UT | United States
Job description
The Marketing Manager position provides the marketing planning, training, maintenance, execution, and vision necessary to ensure that the company has the proper marketing systems, templates, content calendars, agent tools/guides, and analytics/data in place to effectively grow the organization. The position accomplishes this through a respectful, constructive, and energetic style, guided by the objectives of the company.
This role also helps maintain relationships with the company's clients, vendors, and team members, and perform other ad hoc projects as requested. This role has high visibility amongst the team and the owners of the company.
Responsibilities:
Brand Marketing
- Create, maintain, and strengthen the organization's overall brand through all media avenues.
- Conduct market research and track competitor activity for immediate and long-term opportunities/initiatives we can implement at Lovejoy Real Estate.
- Maintain content schedule at least 30 - 90 days in advance across all marketing platforms.
- Develop and maintain a Marketing Handbook (Who, How, What, When, and Where of Zander Team Marketing for agent education).
- Develop, implement, and maintain marketing plans that include print, physical, digital, and online content. Including, but not limited to: blog posts, email newsletters, social media accounts for Zander Real Estate Team, and Team Agents, internal and external print media, presentations, guides client gifts, etc.
- Set up and maintain tracking and reporting systems for our marketing activity, so we can continue to optimize our marketing plan.
- Gather content from the field of agents in their day-to-day, office life, events, etc. to use in our social media.
- Maintain and optimize Zander Team Search Engine Optimization (SEO) performance.
- Understand and manage marketing vendors and service providers.
- Simplify complex data into a user-friendly format such as graphs, charts, and other visual aids for clients and management.
- Constantly learning and evolving with marketing trends.
- Graphic design for internal and external documents, presentations, guides, etc.
- Other duties as assigned.
Client and Agent Support
- Plan and coordinate pop-bys, client gifts, reoccurring client touches (home anniversaries, life events, etc.), database related-action plans.
- Organize and streamline agent service offerings into user-friendly concepts.
- Coordinate client and agent feedback for client stories to be shared in our marketing.
- Market events for clients and agents.
- Train and implement a video strategy for the Zander Team and its agents.
- Gather video testimonials to market for real estate and recruiting.
Qualifications:
- Bachelor's degree in marketing/communications or related field (or 2 additional years of related work experience in lieu of degree).
- Two years of experience in content creation, marketing activity management, creative writing, advertising concepts, or directly related fields.
- Ability to comprehend and interpret competitor strategies and consumer behavior and immediately convert them to our marketing action plan.
- Advanced knowledge of content creation, management, and scheduling systems.
- Ability to simplify complex information into a user-friendly format, including data or reports.
- Proficient in Microsoft Office, Photoshop, Adobepro, Canvapro, and WordPress a plus
- Ability to quickly learn the Real Estate industry.
- Creative mind with superb written and verbal communication skills.
About Company:
Zander Team is an exceptional Real Estate company. Co-founder and Broker, Corey Zander, has been involved with real estate for 23 years. Co-founder, Tamara Zander, is in the top ½% of all Real Estate Agents in the SLValley and has been in the industry for over 10 years. In the Fall of 2016, Corey and Tamara opened their office in Daybreak. A year later they became their own brokerage. In 2021, they outgrew their office space and opened a new location.
Core Values:
We serve and care about clients, teams, and the community.
We demonstrate integrity in all we do.
We pursue growth and learning.
We have a positive attitude.
We are grateful for God’s blessings in our lives.
Mission Statement:
We provide great Real Estate services exceeding expectations where:
Clients recommend us to family and friends.
We offer growth opportunities for our team.
We have trusted professionals respected in our industry and give back to our community.
Job tags
Salary
