Location
Nashville, TN | United States
Job description
We are seeking a dynamic and experienced Marketing Director to lead and oversee all marketing efforts across our multiple locations. As the primary point of contact for internal marketing team members and BV ownership, as well as external vendors, contractors, and printers, you will play a crucial role in driving our marketing initiatives to success.
Primary General Duties:
- Maintain constant communication with ownership, sales, web, and visuals team to ensure that marketing efforts align with business needs and objectives.
- Oversee and prioritize marketing efforts in collaboration with ownership, including Google ads, social media ads, print ads, and ads for specific services such as bridal.
- Maintain awareness of advertising budgets across various channels, including online ads, events, promotions, subscriptions, supplies, creative, and photoshoots.
- Develop and communicate a comprehensive short-term and long-term marketing plan to ownership and the team.
- Provide daily direction and priorities to the graphic designer and other in-house marketing team members.
- Ensure that all products are effectively advertised to our customers.
- Maintain and enforce brand standards in all marketing efforts.
Weekly Tactical Duties:
- Prioritize marketing efforts based on importance to ownership, ensuring that the right tasks and projects are focused on, such as photoshoots and boosting relevant posts.
- Align team members' tasks to meet deadlines and deliver on marketing objectives.
- Oversee the consistent posting of content on social media platforms and handle customer inquiries.
- Approve, and schedule email and SMS campaigns to reach our target audience effectively.
- Maintain a marketing calendar and communicate upcoming activities to the team.
- Coordinate and prioritize photoshoots for new arrivals, working closely with the visuals and web team.
Miscellaneous:
- This is not a remote work position.
- Proactively assist ownership with any tasks that require detailed actions, responses, or articulation on a daily basis.
- Provide 100% support in planning and executing in-store events from start to finish.
- Spend time in-store to gain a deep understanding of our customers, culture, and products, contributing valuable insights to our marketing strategies.
Qualifications:
- Proven experience in a marketing leadership role, with a track record of successfully managing and implementing marketing initiatives.
- Strong communication and collaboration skills to effectively coordinate with internal teams, ownership, and external vendors.
- Exceptional organizational abilities to prioritize tasks, manage budgets, and meet deadlines.
- Thorough understanding of various marketing channels, including digital marketing, social media, print advertising, and event marketing.
- Proficiency in developing marketing plans and strategies, aligning them with business goals.
- Familiarity with maintaining brand standards and ensuring consistency across all marketing materials and efforts.
If you're a results-driven and strategic marketer with a passion for leading successful marketing campaigns, we invite you to apply for the position of Marketing Director. Join our team and play a pivotal role in shaping our marketing efforts, engaging customers, and driving business growth.
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