University of North Carolina at Chapel Hill
Location
Chapel Hill, NC | United States
Job description
Department:
Kenan-Flagler Bus Sch-330100
Career Area :Public Relations/Communications/Marketing
Posting Open Date:03/04/2024
Application Deadline:03/18/2024
Open Until Filled:No
Position Type:Permanent Staff (EHRA NF)
Working Title:Associate Director of Marketing, Content and Communications (MAC)
Appointment Type:EHRA Non-Faculty
Position Number:20000681
Vacancy ID:NF0007894
Full Time/Part Time:Full-Time Permanent
FTE:1
Hours per week:40
Position Location:North Carolina, US
Proposed Start Date:04/08/2024
Be a Tar Heel!:A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities . Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit:At UNC’s Kenan-Flagler Business School, we think differently; and more importantly, we teach differently. Opening our doors as the Department of Commerce in 1919 and awarding our first degrees to 12 students in 1921 was the beginning. Today, we have become a top-ranked business school comprised of several professional and academic degree programs that serve over 3,000 students. At Kenan-Flagler, our greatest assets are our people and our culture. We are rooted in our core values of integrity, inclusion, innovation and impact, and it goes back to our founding. It’s not just something on paper, we live it, we show it. Our mission is to prepare the next generation of business leaders by providing a world class education to our students. We seek to recruit diverse, innovative, and exceptional talent to achieve this goal.
Position Summary:This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.
The Associate Director of Marketing, Content and Communications, for the Master of Accounting program will be responsible for overseeing inbound lead management (lead-nurturing communications, workflows, strategies, and analytics) and content marketing/creative development across a variety of marketing and advertising tactics for both the online and on-campus formats of the program. This role is a unique opportunity to apply sophisticated marketing principles, experience with lead-generation initiatives, and a passion for creativity and storytelling to a traditional higher education environment, as well as to the online higher education environment. Reporting to the Senior Associate Director, Marketing and Prospect Management (MAC) and working in tandem with the Associate Director, Media and Analytics (MAC), and the Assistant Director, Prospect Management (MAC), the Associate Director, Content and Communications (MAC) will ensure that we are identifying and attracting the highest quality applicants to the program, building market share, and growing reputation. Minimum Education and Experience Requirements:Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience:* Strategic and creative thinker who is a self-starter and can function both independently and as part of a team.
* Able to remain highly organized and productive in a multi-priority, results-oriented environment;
comfort with ambiguity.
* Excellent written communication skills, with strong eye for visual design.
* High degree of customer service orientation.
* High proficiency with content marketing initiatives, marketing automation systems (Hubspot, Exact Target, Sales Force and/or other marketing CRM suites), and Adobe Creative Suite tools (Photoshop, Indesign).
* Working knowledge of, and experience using, social media platforms in a professional capacity
(primarily LinkedIn and YouTube).
* Experience managing video production and editing projects.
Not Applicable.
Special Instructions:In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.Job tags
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