Mortgage Marketing Director
Location
Providence, RI | United States
Job description
Semper Home Loans is actively seeking a Marketing Director. The Marketing Director is responsible for leading the development and execution of marketing strategies to promote mortgage products and services, generate leads, and enhance the brand image of the organization. This role requires a deep understanding of the mortgage industry, consumer behavior, and marketing trends. The Marketing Director will work closely with the executive team and cross-functional departments to achieve business objectives.
Key Responsibilities:
- Develop Marketing Strategy: Create and execute a comprehensive marketing strategy to increase brand visibility, generate leads, and support mortgage product sales.
- Market Research: Conduct market research to identify trends, competitive landscape, and consumer preferences in the mortgage industry.
- Brand Management: Maintain and enhance the organization's brand image, ensuring it aligns with the company's mission and values.
- Content Creation: Oversee the creation of high-quality, engaging, and informative content, including blog posts, social media updates, videos, and more.
- Digital Marketing: Manage digital marketing efforts, including search engine optimization (SEO), pay-per-click advertising, email marketing, and social media marketing.
- Lead Generation: Develop and implement lead generation strategies and campaigns, including landing pages, lead magnets, and lead nurturing workflows.
- Advertising and Promotion: Plan and execute advertising campaigns across various channels, including print, online, and social media.
- Collaboration: Collaborate with sales and compliance teams to align marketing efforts with business goals.
- Budget Management: Manage the marketing budget, ensuring cost-effective strategies and measurable ROI.
- Performance Analysis: Regularly monitor and analyze marketing performance using key performance indicators (KPIs) and adjust strategies as necessary.
- Team Leadership: Manage and lead a team of marketing professionals, providing direction, support, and feedback.
Qualifications:
- Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
- Proven experience in mortgage marketing, with a deep understanding of the industry.
- Strong leadership and team management skills.
- Excellent analytical and problem-solving abilities.
- Proficiency in marketing tools and software.
- Strong communication, presentation, and interpersonal skills.
- Ability to adapt to changing market conditions and consumer behaviors.
- Creative thinking and innovation in marketing strategies.
- This is an in-office opportunity only, no possibility for remote.
Experience:
A minimum of 5-7 years of experience in mortgage marketing, with at least 2-3 years in a leadership role.
Conclusion:
The Marketing Director plays a pivotal role in driving the success of a mortgage lending organization by developing and implementing effective marketing strategies. They are responsible for managing a team, optimizing marketing efforts, and ensuring the brand's positive representation in the market. This position requires a blend of mortgage industry expertise, marketing skills, and leadership abilities.
Semper Home Loans is an EEO/AA Employer
Job tags
Salary
$85k - $165k
