Digital Marketing and Learning Specialist

Location

Midlothian, VA | United States

Job description

Job Title: Digital Marketing and Learning Specialist (Full-time)

Location:Company headquarters - Midlothian, VA

Travel:None

Compensation:Commensurate with experience and skill

Job Description

Working as part of a team, the successful candidate will have the following responsibilities:

• Work with subject matter experts (SMEs) to design and produce training materials in various formats including:
  • eLearning using Articulate Storyline, Articulate Rise, and/or Adobe Captivate
  • Microlearning (e.g., traditional/explainer videos or short eLearning)
  • Instructor-led training (live classroom or virtual webinars)
• Promote creativity and innovation within the team by researching, recommending, and supporting digital and multimedia learning solutions
• Maintain the Revolution, our eLearning platform, by adding content, updating existing content, pulling reports, and assisting learners with questions or concerns
• Develop and execute marketing campaigns to targeted prospects, including creation of associated digital and multimedia learning solutions
• Analyze online trends and statistics; recommending and making changes to the company's website
• Assist with development and implementation of cohesive social media strategy
• Assist team in local office with various administrative duties, including answering the phone, monitoring our support inbox, and retrieving the mail

Qualifications

• College degree in arts, business, education, or a related field, or current graduate or undergraduate student seeking a degree in these fields
• Highly motivated, energetic, and enthusiastic self-starter with excellent problem-solving skills
• Ability to work with a team with strong interpersonal communication skills
• Professional, accountable, and the ability to work with minimal supervision
• Creative, artistic, and organized, with an attention to detail
• Exceptional writing skills with a strong sense of quality control

Required experience

• Experience with Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign
• Experience with Office 365, especially PowerPoint
• Experience with Google Apps

Preferred skills

• Ability to produce eLearning training materials, using rapid authoring tools such as Articulate Storyline, Articulate Rise, and/or Adobe Captivate
• Ability to update and maintain learning management system (LMS)
• Ability to update website content, using MODX or other website content management system (CMS)
• Ability to use HubSpot to create and analyze marketing campaigns; Familiarity with Google Analytics
• Ability to edit audio, using programs such as Adobe Audition or Audacity
• Ability to edit video using programs such as Adobe Premiere Pro, Final Cut, or Camtasia
• Ability to create animated videos using programs such as Vyond

About GAAP Dynamics

GAAP Dynamics is a training firm founded in 2001 with nearly $3 million annually in revenues. Our mission is to share our passion for accounting by creating tailored and engaging learning experiences for our clients. We carry out our mission through the following service offerings: content, delivery, and advisory. We are experts in accounting under U.S. GAAP and IFRS guidance, as well as auditing under either PCAOB standards or International Standards on Auditing (ISAs). We are also professional educators who know how to keep the learner engaged, whether in the classroom or via eLearning. Most people don’t get excited about accounting and auditing requirements. We do! We bring energy and passion to everything with do. Experts. Educators. Energy. That’s GAAP Dynamics!

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