Sr. Mgr Social Media (Audience Expansion)
Location
Bristol, CT | United States
Job description
Job Summary:
Working in social media at ESPN is unlike anything else. Each day you’ll be challenged to blend creativity, sports knowledge, and journalistic instincts to produce industry-leading content seen by millions of sports fans. Collaboration, innovation, effort, and fun are at the core of this team and every day is game day.
Position Summary:
As the Senior Manager of Social Media at ESPN, you will lead our Audience Expansion strategy, driving engagement and reach across diverse platforms. This key role involves developing and executing dynamic social media strategies, analyzing audience behavior, optimizing content, exploring innovative platforms, and fostering strategic partnerships. If you're a seasoned social media professional with a passion for sports and a proven track record of expanding audience reach, we invite you to be a driving force in shaping the future of sports entertainment. This position will report into the Sr Dir Social Media.
This position may be based in CT (preferred), CA or NY.
Responsibilities:
- Formulate and execute a comprehensive social media strategy to expand ESPN's audience reach and engagement.
- Collaborate with cross-functional teams to align social media efforts with broader business objectives.
- Conduct in-depth analysis of audience demographics, behavior, and trends to identify growth opportunities.
- Utilize data-driven insights to optimize content and engagement strategies.
- Oversee the creation and curation of compelling social media content tailored to diverse audience segments.
- Implement A/B testing and performance tracking to refine content strategies.
- Stay abreast of emerging trends and features on major social media platforms to capitalize on new opportunities.
- Lead experimentation with innovative formats and approaches to enhance audience expansion.
- Cultivate strategic partnerships with influencers, organizations, and other entities to extend ESPN's social media reach.
- Negotiate and manage collaborations to ensure alignment with brand values and goals.
- Develop and oversee social media campaigns that align with key events, promotions, and marketing initiatives.
- Monitor and analyze campaign performance, adjusting strategies as needed to maximize impact.
Qualifications:
- Minimum 7 years’ experience in Social Media or a related industry
- 2+ years of experience managing teams of people
- 3+ years of experience using video editing software (e.g. Final Cut, Premiere)
- 3+ years of experience using photo editing software (e.g. Photoshop, InDesign)
- Proven experience in social media management, with a focus on sports content and a strong understanding of women's sports landscape.
- Demonstrated success in driving audience growth and engagement through strategic social media initiatives.
- In-depth knowledge of various social media platforms, analytics tools, and emerging trends in digital media.
- Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners.
- Strong leadership skills with the ability to motivate and mentor a team.
- A passion for promoting diversity and inclusion in sports
Preferred Qualifications:
- 5+ years’ experience managing large-scale social media accounts
- 2+ years’ experience articulating social strategy in large meeting settings
Required Education :
High School Diploma or equivalent
Preferred Education:
- Bachelor’s degree or equivalent in Journalism, Communications, Online/Multimedia or related field
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