Assistant Director, Marketing Communications (OCR) | University of Illinois - Urbana-Champaign
University of Illinois - Urbana-Champaign
Location
Urbana, IL | United States
Job description
Assistant Director, Marketing Communications (OCR) Office of Corporate Relations The Office of Corporate Relations connects you with the resources you need to be successful in a rapidly changing business environment.
Illinois is consistently ranked among the top public research universities in the country. We are home to over 34,000 undergraduate students, 20,000 graduate students, and 6,500 faculty and staff, making the possibilities for engagement at Illinois endless.
Whether you are looking to recruit employees from one of the most talented pools of graduates in the nation or want to collaborate with innovative scientists and researchers who constantly push the boundaries of knowledge, the Office of Corporate Relations is positioned to match your needs with the expertise of Illinois.
Job Summary Support all strategic marketing activities of the Office of Corporate Relations (OCR) aligning with the Office of the Vice Chancellor for Research and Innovation (OVCRI) including internal and external communications to drive an increased awareness of the University of Illinois Urbana-Champaign among companies and other stakeholder groups. Duties and Responsibilities EXTERNAL COMMUNICATIONS -
- Develop and implement marketing communications plans for the OCR and various campus units and leverage organic and commercially available communications tools to increase awareness among external partners and potential partners of relevant expertise and strengths of the campus, and prospect for new corporate engagement opportunities.
- Execute strategic marketing communications for the OCR while aligning with the OVCRI (this position has a dotted line to the Director of Research Communications, OVCRI) to both internal and external partners that includes promoting the vast campus capabilities with a strong focus on research, philanthropy, student engagement, and the Research Park to our corporate partners and prospects via effective communication tools including copywriting, website content, newsletters, marketing materials, and social media campaigns that are consistent and in line with the marketing & communication goals of the OVCRI and academic units.
- Share best practices for communicating to corporate partners through mentorship to campus units and university-level units by supporting the growth and development of their marketing efforts.
- Track marketing analytics and report on effectiveness of communication strategies.
- Liaise with communications professionals at our corporate partners to develop and amplify compelling joint story telling of our mutually beneficial partnerships.
- Communicate campus capabilities and success stories through social media, newsletters, reports, flipbooks, press releases, and other innovative mediums.
- Utilize the marketing integration tool of the corporate relations CRM system (Salesforce) to maintain contacts, leads and communication materials for external and internal communications.
- Facilitate marketing campaigns with the strategic relationship managers through LinkedIn Sales Navigator with the goal of attracting new corporate partners.
- Compile campus-wide programmatic data, images, videos and analyze to create content for stewardship reports.
- Create marketing campaigns and materials for company visits, OCR events, and campus special events with a corporate focus.
- Maintain the OCR website content and LinkedIn and Twitter accounts.
- Create annual report for the OCR and support any other campus units as needed.
- Contributes to the overall success of the OCR team by performing other essential duties as assigned.
INTERNAL COMMUNICATIONS -
- Manage OCR internal mailing lists and curate them based on requests from OCR staff and unit staff. Set up, organize, and manage internal communication/ project management tools like Account Engagement and Salesforce, Microsoft Teams, One Drive, and WebTools.
- Support the marketing needs of the Corporate Relations Network, a network of corporate relations professionals from across the UIUC campus.
- Prepare and send out monthly internal newsletters utilizing our CRM, Salesforce.
- Serve on Campus Communicators Council, Social Media Directors Council, and Research Communications Council.
- Create briefs and marketing packets for Illinois staff for company visits.
- Ensure timely and accurate responses to marketing and communications related requests for information from OCR senior professional staff and unit-level corporate relations officers.
- Support economic development activities of the OCR, specifically programs related to marketing the local community to potential partners.
- Select and create logoed promotional items for corporate relations professionals based on University guidelines.
MENTORING & COMM STAFF COORDINATION -
- Conceptualize design outcomes and layouts for stewardship and annual reports, flipbooks, and campus overview documents by keeping abreast of design trends.
- Recruit and hire graphic design interns as needed. Train, supervise, and oversee task assignments for students.
- Guide graphic design interns to create engaging artwork by strategizing the best way to visualize content.
Additional Physical Demands Work offered is hybrid in nature and will require 3 days per week in the OCR campus office. Remaining two days may be worked remotely.
Minimum Qualifications - Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
- One (1) year of professional work experience in marketing, public relations, communications, brand management, or a related professional area that includes developing business relationships.
Preferred Qualifications - Master's degree in marketing, Communications, Business, or related field.
- Work experience in a higher education environment.
- Demonstrated experience in strategic marketing and project management.
Knowledge, Skills and Abilities - Effective leadership, communication, organizational, and personal relations skills, including a comfort level with interacting with various constituents within an organization at all levels.
- Ability to work independently with minimal supervision and guidance, but also team-oriented.
- Good understanding of marketing concepts, strong content writing skills, self-motivation, confident and creative.
- Strong decision-making skills, the ability to prioritize tasks, and the ability to leverage and manage resources, both internal and external.
- The ability to balance multiple priorities and meet tight deadlines is required.
- Project management skills.
Appointment Information This is a 100% full-time Civil Service 5004 - Marketing Associate position, appointed on a 12-month basis. The expected start date is as soon as possible after closing date. Salary is competitive and commensurate with qualifications and experience, while also considering internal equity. The salary range starts at $70,000.
For more information on Civil Service classifications, please visit the SUCSS web site at .
Application Procedures & Deadline Information Applications must be received by 6:00 pm (CST) on February 15, 2024. Apply for this position using the Apply Now button at the top or bottom of this posting. In order to be considered as a transfer candidate, you must apply for this position. Applications not submitted through will not be considered. If required by the position, transcripts or other documentation of credentials are to be provided no later than the first day of employment. Qualified candidates must upload a letter of which details qualifications noted above, resume and the names and contact information of three professional references. All requested information must be submitted for your application to be considered. Incomplete applications will not be reviewed. For further information, please contact Erica Hanson, Human Resources,
[email protected] For questions regarding the application process, please contact 217-333-2137.
The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify . Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted through the reasonable accommodations portal , or by contacting the Accessibility & Accommodations Division of the Office for Access and Equity at 217-333-0885, or by emailing
[email protected] .
Requisition ID : 1021239
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About University of Illinois - Urbana-Champaign
The University of Illinois at Urbana-Champaign has earned a reputation as a world-class leader in research, teaching, and public engagement. With our land-grant heritage as our foundation, we pioneer innovative research that tackles global problems and expands the human experience. Our transformative learning experiences, in and out of the classroom, are designed to produce innovative alumni who desire to make a significant, societal impact.
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