Director of Marketing

Location

Cincinnati, OH | United States

Job description

Director of Marketing

Are you the type of marketing leader that is laser-focused on achieving sales and revenue goals? Are digital marketing and social media your tools of choice but you are equally expert in direct mail, mass media and even grassroots marketing campaigns? Are you as adept at brand marketing as you are at award-worthy campaigns? Do you enjoy moving the bar higher and higher and breaking new records every month? If you answered yes to all the questions above AND you have experience with an Internet Service Provider, then this is the opportunity for you.

We have a need for a best-in-class marketer who will be responsible for directing all facets of marketing communications: from establishing and leading the overall strategic direction of the brand and products to implementing campaigns and programs that exceed sales goals, deliver outstanding revenue growth, and maximize the return on marketing dollars invested.

Duties & Responsibilities

· Works with the business leaders and with cross-functional partners across the company to build and execute promotional campaigns to drive traffic, gross additions, and revenue growth across all sales channels.

· Leads the creation and execution of marketing plans and programs that support new products and services.

· Develops and nurtures a brand identity and positioning that is competitively differentiating and implements communications plans that extend the brand across all customer touchpoints.

· Manages the relationships with the advertising/digital agencies and market research companies, providing direction, defining priorities, and setting timelines.

· Owns marketing briefing for internal or external creative development, the creation of collateral, merchandising, and digital/social media presence.

· Evaluates the performance of the marketing campaigns and tactics and adjusts as needed.

· Manages and optimizes the marketing budget, media mix, and channel allocations.

· Utilizes strong analytical and research capabilities to evaluate challenges and opportunities.

· Proposes and manages marketing research projects to generate consumer insights in support of improved marketing strategy and communications.

Minimum Qualifications

· Bachelor's degree in Marketing or related discipline required, MBA or Master's degree in Marketing strongly preferred.

· 10 years of increasing responsibility in marketing roles with at least 5 years in a leadership role with an Internet Service Provider.

· Deep experience planning, implementing and optimizing digital campaigns (website, online search, display, social media, email, etc.), direct mail, radio, out of home, events, etc. across different segments.

· Brand Management experience: Demonstrated experience creating unique value propositions and strategies that "move the needle".

· Proven track record of building successful marketing programs to accomplish strategic objectives and increase penetration among key market segments.

· Demonstrated success in managing a complex workload with multiple priorities and tight deadlines with a focus on measuring results and improving performance.

· Experience in managing agency relationships, conducting market research, and managing multi-million-dollar budgets.

· Excellent verbal and written communication skills

· Demonstrated ability to lead people and get results through others.

· Self-starter with the ability to work independently and thrive under pressure in a fun, fast-paced and changing environment.

· High-level problem analysis and problem resolution skills.

· Strong customer orientation.

· Experience implementing marketing automation programs is preferred.

· Proficient in Microsoft Office programs and Google Analytics and marketing automation tools (i.e. Hubspot, Marketo, etc.)

Reports to: Chief Revenue Officer

Location: Cincinnati, Dayton, Cleveland or Columbus

Travel required: 10%

Benefits

· Paid Time Off + company holidays + floating holidays

· Generous health, dental, vision, and life insurance

· 401K match

· Internet and Cell Phone allowance

About us

Founded in 2022 and based in Cincinnati, Ohio, Omni Fiber delivers what people expect from their internet service provider: blazingly fast Internet speeds, unbeatable reliability, 100% in-home coverage, and best-in-class local customer service. We keep things simple, and that

means no contracts, no hidden fees, no data caps, no installation fees, Premium-Wi-Fi included, and a 30-day money-back guarantee

Job tags

Salary