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Location

Mcminnville, OR | United States

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Job description

Job Description:

JOB DESCRIPTION

POSITION TITLE: Brand Manager
DEPARTMENT/LOCATION: Oregon Marketing

REPORTS TO: Director of Marketing

Mission

Deliver the brand vision and critical business objectives across sales channels for a collection of Oregon wineries. Recommend strategic initiatives to address market opportunities and maximize the businesses. Manage the effectiveness of the brand team and our cross-functional partners by maintaining a high degree of motivation, setting clear goals and milestones, and assisting with prioritizing key initiatives.

Key Roles & Responsibilities
•  Develop and execute the annual and long-term strategic plans
•  Manage P&L of assigned businesses proactively, driving strategies and tactics leading to sequential revenue and contribution growth
•  Direct annual sales forecasts and planning by channel, global allocations, inventory management, and trend analysis

•  Responsible for all pricing and programming
•  Manage all packaging development and execution
•  Collaborate across all key departments to build and maintain strong relationships (Winemaking, Creative, Direct to Consumer, Sales, and Digital)
•  Deliver presentations frequently to sales, senior management, and ownership
•  Manage all strategy and planning for in-market activity, including winemaker and spokesperson market work
•  Communicate brand positioning, key selling points, and new initiatives to support teams
•  Align with sales to develop, implement, and evaluate field sales programs
•  Act as a brand ambassador and host at events, wine dinners, trade events, distributor presentations, and account visits

Experience & Skills Required
•  Bachelor's Degree in business, marketing, finance or related
•  MBA and/or 5+ years demonstrated success in strategic planning, financial management, market analysis and planning and leadership
•  5-10 years of progressive experience managing and growing businesses; CPG/Beverage brand management or business consulting experience a plus
•  3+ years of direct P&L management and responsibility
•  3+ years of managing and developing direct reports
•  Track record of successful brand growth
•  Team leadership experience
•  Entrepreneurial thinking with strong sense of urgency; works well in fast-paced environment
•  Comfortable making good decisions while dealing with ambiguity
•  Ability to interpret market data
•  Sophisticated and elegant presentation style
•  Strong writing and editing

Additional Core Skills & Competencies Practiced in Role
•  Passion for all things wine
•  Strong interpersonal skills, our team's strength is in our collaboration
•  Ability to manage multiple projects with executional excellence
•  Enhancement of brand identity and luxury cues
•  Brand repositioning and renovation
•  Advanced financial analysis and comprehension
•  Advanced consumer marketing principles and theory
•  Advertising and communications planning and creative development

Pay Range:

$‎88,461 - $‎112,689.50 - $‎136,918.00 annually

Benefits:
•  Health insurance - medical, dental, vision, disability & life insurance
•  401k with employer match
•  Vacation accrual; 12 paid holidays; 72 hours for Health & Wellness
•  Learning & Development opportunities
•  Wine discounts!

At Jackson Family Wines, we respect, celebrate, and take pride in each other's differences. Together we nurture a culture that embraces fairness, acceptance and belonging. We believe that diversity, equity, and inclusion drive our best innovation, enrich our employees, and connect us to our customers and global community. We aspire to evolve in our commitment for a better future and one that is rooted for good.

This job requisition and salary range are effective as of January 1st, 2023. All company job requisitions prior to January 1st, 2023 are null and void.

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