Social Media Marketing Specialist

Location

Mobile, AL | United States

Job description

Social Media Marketing Specialist
Mobile, AL
Hybrid position

 Genesis is looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the VP of Operations & our Recruiting Teams.

Responsibilities

• Experience as a social media specialist or similar position
• Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
• Ability to develop and implement a corporate social media strategy
• Ability to monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules
• Encourage the team for a greater social media participation 
• Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy
• Creating and maintaining a Social Media Marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared
• Researching, writing/producing/outsourcing all sorts of content production (written, image-based, video, etc.)
• Compiling and uploading content, then tracking its performance across the many different Social Media networks, and the wider web (via forums, social bookmarking sites, etc.)
• Track and measure performance of all branded channels, including  Facebook, LinkedIn, YouTube, Instagram, Twitter, Snapchat, etc. 
• Create graphics for company's job postings 
• Keeping the company website up to date
• Making sure Genesis outreach/events calendar stays up to date along with merch created/needed for each event
• Keeping up with the ROI for our recruiting tools
• Assisting the recruiters with job postings on all media platforms

Job tags

Salary