Community Manager

Location

New York, NY | United States

Job description

Community Manager : Candidates must be based in either New York, Los Angeles, or Chicago. 

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.

We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

The Community Manager is an industry leader that collaborates with the product and marketing teams to define and execute a strategy that drives results for our Sportswear product line in the USA. They do this through an innovative mix of community marketing programs, focusing on:

1. The Advisory Staff
2. Product Development
3. Consumer Experiences

Rooted in authentic and nourished connections to the community, these programs will ultimately lead to increased Wilson awareness, dynamic partnerships, conversions and sales, while elevating the overall brand image and injecting the brand narrative into the marketplace. To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

• Execute the Wilson Tennis360 Community Marketing Plan
• Identify influential targets for Advisory Staff, Recruit Advisory Staff; manage relationships with Advisory Staff
• Manage strategic partnerships for Wilson Sportswear in collaborations, ambassadors and community initiatives.
• Execute US activation plan for events, tradeshows and/or professional tournaments to increase brand presence and ignite conversation in the marketplace
• Manage the online community by creating the content strategy and distributing through social media channels
• Work closely with Marketing and Digital. Identify, activate and drive B2X and or measurable influencer initiatives to drive online sales.
• Drive product wear testing and seeding with key Advisory Staff, Influencers, Partners, etc.
• Measure results; access KDS and ROI
• Assist in other marketing / promotions ventures and activities (i.e product testing as needed)

Compensation : $75,000 to $85,000 + 10% annual target bonus

This role requires a bachelor’s degree in business, marketing or sport management and a minimum of 5 years’ professional experience in Marketing, Grassroots or Promotions. 

Other qualifications include:

• Demonstrated ability to influence, educate, and sell the Wilson message to the consumer
• Strong communication and presentation skills and ability to interact with various levels of the organization and outside partners
• Driven to understand consumer behavior and passion for the sports that they and we love
• Excellent organizational and time management skills
• Self-starter with demonstrated ability to work autonomously; dedicated work ethic and an impeccable character
• Strong computer proficiency in Microsoft Outlook
• Ability to travel up to 25% within the United States

What We’ll Provide

We offer an innovative, inclusive, and people-first environment with competitive benefits and perks, including:

• Paid time off for part- and full-time employees
• Education reimbursement
• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid parental leave
• Professional development opportunities
• Volunteering programs
• Team-building outings
• Discounts on Wilson and Amer Sports products

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.

Job tags

Salary