Sumitomo Electric Group
Location
Torrance, CA | United States
Job description
Position at Sumitomo Electric U.S.A., Inc.
I. Purpose of Position
The purpose of this position is to design and conduct digital marketing campaigns in collaboration with sales groups, utilizing (but not limited to) our owned social media platforms, website, and other digital assets. The goal is to maintain and improve our brand awareness in the US market, ultimately creating a more efficient environment for both our customers and our sales operations.
II. General Functions/Specific Responsibilities
Digital Strategy Development
-Develop and execute comprehensive digital marketing strategies aligned with both company’s and each sales group’s business goals and objectives.
-Stay abreast of industry trends, emerging technologies, and digital marketing best practices to ensure a competitive edge.
-Implement effective lead nurturing campaigns utilizing digital channels to cultivate potential customers and create a positive follow-up environment for existing customers.
Campaign Management
-Plan, implement, and optimize online marketing campaigns across various channels, including but not limited to search engines, social media, email, website, and display advertising.
-Monitor and analyze campaign performance metrics, adjusting strategies as needed to achieve desired results.
Content Marketing
-Oversee the creation and distribution of high-quality, engaging content across digital platforms.
-Collaborate with internal teams and external agencies to develop compelling content that resonates with the target audience.
SEO and SEM
-Implement and manage search engine optimization (SEO) strategies to improve website visibility and rankings.
-Execute and optimize search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
Social Media Management
-Develop and implement social media strategies to increase brand awareness, engagement, and lead generation.
-Monitor social media trends and manage the company's presence on platforms such as Facebook, Twitter, LinkedIn, and Instagram.
Analytics and Reporting
-Utilize analytics tools to track and analyze digital marketing performance.
-Prepare regular reports on key metrics, providing insights and recommendations for continuous improvement.
Collaboration and Communication
-Collaborate with cross-functional teams, including sales, and other PR departments to ensure alignment and integration of digital marketing efforts.
Improve and strengthen business operations
-Develop and implement standard operating procedures (SOP) regarding digital marketing.
III. Marginal Functions
None
IV. Requirements
Bachelor's degree in Marketing, Business, or a related field.
Proven experience as a Digital Marketing Manager or in a similar role.
Strong understanding of digital marketing channels, tools, and techniques.
Demonstrated success in developing and implementing effective digital marketing strategies.
Excellent analytical and problem-solving skills.
Excellent oral and written communication skills (Japanese skills are a plus).
Experience in dealing with Japanese manufacturers preferred.
V. Experience
5+ years in marketing, digital marketing, public relations, or similar/equivalent experience
VI. Position in Organization
Reports to Sales Planning Group Manager
Directly Supervises: 0 member(s)
Minimum Position Requirement:
Values: Integrity, Accountability, Teamwork
Computer literacy in Microsoft Word, Excel and PowerPoint
National and International travel will be necessary.
Legal eligibility to work in the USA.
The base salary range for this position is $60,000 to $80,000 annually.
*This is a hybrid and an exempt position.
About Sumitomo Electric U.S.A., Inc.
Sumitomo Electric U.S.A., Inc. (SEUSA) serves North American customers in various industries, including electric power, data communications, automotive, electronics manufacturing, medical devices, and more. An overview of our diverse portfolio of products is provided on this site for reference.
SEUSA was established in 1971 as the first North American subsidiary of Sumitomo Electric Industries. Our early activities contributed to the development of other subsidiaries, and today we are a part of a regional network of more than 40 companies affiliated with the Sumitomo Electric Group. SEUSA’s main offices are located in the Los Angeles metropolitan area and Silicon Valley. Please visit for more info: https://global-sei.com/usa/seusa/.
SEUSA is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, national origin, disability, age, genetics, protected veteran status, or any other characteristic protected by law.
About Sumitomo Electric GroupSumitomo Electric Industries, Ltd. is a recognized global technology leader with over 280,000 employees working at around 400 group companies in 40 countries. Building on more than 120 years of innovation, today Sumitomo Electric is engaged in diversified business activities that support people’s daily lives and industries in five business segments: automotive, infocommunications, electronics, environment & energy, and industrial materials. To learn more about Sumitomo Electric, please visit https://sumitomoelectric.com. You can watch videos from our past interns and corporate profile from our YouTube Channel (https://www.youtube.com/user/SumitomoElectric/). Follow us on LinkedIn (https://www.linkedin.com/company/sumitomo-electric).
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