Marketing Coordinator

Location

Statesville, NC | United States

Job description

Join Peak Toolworks , where excellence in Industrial Tooling is our primary focus. Customers who partner with our brands quickly learn of our dedication to supplying high quality innovative products backed by superior service and support. We encourage you to explore joining our team of professionals, providing industries best products and services through our dedicated team.

High Quality, Cutting Edge Solutions

At Peak Toolworks we specialize in designing and manufacturing high performance cutting tools to give you peak productivity with the longest tool life, no matter the application.

Every employee at Peak Toolworks plays an essential role in delivering the right products and services to customers at exactly the moment they are needed. The only way we achieve this is by hiring the most talented in the industry and creating a culture designed to inspire and reward employees for a job well done.

Friendly, Personal and Forward-Thinking

The ideal Peak Toolworks employee is someone that’s knowledgeable, friendly, and genuinely wants to help our customers succeed.

Summary/Objective
Responsible for the development, promotion and implementation of marketing initiatives, programs, materials and system. This position focuses on the creative development of marketing systems, brochures, website, organizational branding and point of sale ideas.

Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Working with the manager and in collaboration with other home office departments and the field, establishes and/or executes annual goals and objectives based on corporate marketing strategy.
• Develops, promotes, enhances, and implements a variety of marketing programs and tools which may include: social media, direct mail, and/or sales presentations. Implements and maintains a consistent marketing message across all print and electronic communications between the home office and the field.
• Identifies sales tools needed at the point of sale and then designs, creates and maintains these tools based on the department's overall marketing strategy. These items include: PowerPoint presentations, financial calculators, product brochures, one-page sales ideas, worksheets, and all pieces related to our Planning for Life sales system.
• Marketing must help sales with Lead generation through marketing activities, website development.
• Responsible for event planning, trade shows. This position will organize and manage trade shows.
• Create and improve internal branding materials, including PowerPoint templates, Letter Templates, email signature templates, etc. Create standard work around use and of internal tools.
• Conducts market and industry research and integrates into current marketing strategy.
• Supports field in responding to sales and marketing requests. Answers questions from Inside Sales, Customer Service, and Regional Sales reps regarding available marketing tools (brochures, presentations, website updates, social media).
• Travels to conferences, trade shows and regional offices and stays up-to-date with trends and the competition.
• May negotiate with vendors (e.g. social media platform, direct mail system, marketing promotional items).
• Performs other duties as requested.

Competencies

• Communication Proficiency. Communicates with people across levels, functions, geography. Listens and builds effective customer relationships through multiple communication channels
• Organizational Skills. Sets initiatives and actions into stages with relevant milestones and schedules, anticipates and adjusts effective contingency plans
• Time Management. Understands internal and external stakeholder requirements, expectations and needs and balances them fairly 
• Technical Capacity: Readily learns and adopts new technologies, anticipates the impact of emerging technologies and makes adjustments, scans the marketing environment and uses technology that can benefit the business
• Customer/Client Focus. Anticipates future trends and implications of marketing programs and adapts quickly. Creates competitive and breakthrough strategies that show a clear connection between vision and action

Performance Management and Success in the Role

The output of the Marketing Coordinator will be linked to the corporate goals of Revenue Expansion and EBITDA enhancement but will also include the ability to connect with the regional outside sales team, customers, understanding of the business, and the rest of the sales teams. Success in the role will be measured in part to these metrics as well as individual behaviors including: Depth of Thought, Ability to Drive for Results, Ability to work with and through others (People), and Self Knowledge, understanding personal strengths and weaknesses.

Career Path

The successful Marketing Coordinator can continue to grow and expand the marketing department by showing ROI. Logical career progression for this role can include roles expanded responsibility into Business Unit Sales Leader, Regional Sales Rep, Pricing Analyst.

Supervisory Responsibility

NO

Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is frequently required to sit; talk or hear; and use hands to handle, or touch objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus

Position Type/Expected Hours of Work
This is a full-time position, and hours of work and days are Monday through Friday, 8:00 a.m. to 5 p.m.

Travel
This position requires up to 25% travel. Some of the travel could be international.

Required Education and Experience

• B.A. or B.S. degree.
• Minimum of 3 years of experience as a marketing coordinator for an advertising or PR agency or other large company with multiple concurrent projects. 

Preferred Education and Experience

• Bi-lingual/multi-lingual. Fluent in writing and speaking French

Additional Eligibility Qualifications
None.

AAP/EEO Statement
[Insert if applicable.]

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

Job tags

Salary