Analyst customer experience acquisition
Location
Warren, MI | United States
Job description
Job Description
Hybrid , reporting to a specific location where work needs to be performed / collaboration should happen (regardless this location is within a hub) and without regard to where a candidate lives (some employees may end up hybrid who live more than 50 miles away but where business needs dictate them to be onsite at a specific location three days per week).
- This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Michigan IT Innovation Center three times per week, at minimum
About the Role : The position will report to the Manager, Cobrand Portfolio Growth and will work in partnership with Sr. Business Strategist, Acquisition + Delivery to create the annual omnichannel (GM and Partner) acquisition marketing plan and offer testing strategy. This is an individual contributor role that will work closely with various members of the Loyalty Card Program team and the bank, as well as collaborating across GM to grow & deliver success for the program.
Specific job responsibilities include: - Manages annual acquisition forecasts and monthly reviews
- Support Co-op funds budgeting + media production budget
- Develops a full funnel acquisition channel report that aids optimization of marketing funds. Has ability to procure all relevant data and dig into it deeply to understand it.
- Prepares plans to help new bank partner understand GM’s process and operating environment, such as touring dealers and understanding GM’s marketing channels, products and services.
- Partner with Loyalty Program Strategy and Bank to implement a seamless in-dealer co-brand acquisition experience that enhances the vehicle sales process
- Internal collaboration with New Channel Integration lead to uncover / implement new channels
- Support analysis of acquisition offer strategy for all cards in portfolio
Additional Job Description Qualifications / Requirements: - Bachelor’s degree
- 5+ years of co-brand program experience in auto / retail / T&E sectors is desirable but other relevant experience within FinTech or Digital Card acquisition will be considered
- High EQ with excellent relationship management & influence skills, with attention to detail
- A proven & successful track record in navigating cross functional teams to achieve desired results in a highly-matrixed organization within an ambiguous and changing environment
- A demonstrated proficiency in leading, developing or supporting execution of strategic plans, including roadmap prioritization & management, creation & tracking of measurements plans, executive / senior leadership report outs, etc.
- Highly developed oral and written communications skills, with focus on succinct, simple messaging
- High level of interpersonal skills
- Must be energetic, hardworking, enthusiastic; willing to offer opinions and judgments and constructively challenge leadership
- Demonstrated ability to work in an action oriented, decision-making environment and be decisive
- Must plan and be able to anticipate risks associated with projects/tasks and have a plan to handle if encountered in highly visible live environments
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
- Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
- Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
- Company and matching contributions to 401K savings plan to help you save for retirement;
- Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
- Tuition assistance and student loan refinancing;
- Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at
[email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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