Public information specialist

County of San Luis Obispo

Location

San Luis Obispo, CA | United States

Job description

Salary

$58,364.80 - $93,080.00 Annually

Location

San Luis Obispo, CA

Job Type

Permanent - Hourly

Job Number

0224PM-300353-01

Department

Airports

Division

Airport SLO

Opening Date

02/15/2024

Closing Date

3/7/2024 11:59 PM Pacific

DESCRIPTION

BENEFITS

QUESTIONS

About the Position

SLO County Airport (SBP) is a vibrant hub connecting people, cultures, and destinations. As we continue to grow, we recognize the importance of effective communication with our diverse stakeholders. We are seeking a skilled and dynamic Public Information Officer to join our team and lead the charge in keeping the public informed and engaged.

Typical Tasks:

Serve as the primary point of contact for media inquiries, ensuring timely and accurate responses.
Develop and implement comprehensive public relations strategies to promote SBP initiatives and events
Create engaging content for press releases, social media, and other communication channels.
Collaborate with internal departments to gather information and ensure consistent messaging.
Plan, coordinate and execute media events, press conferences, airport tours and other community outreach events.
Monitor media coverage and proactively address potential issues to protect the airport's reputation.
Build and maintain relationships with local media outlets, community leaders, and other stakeholders.
Act as a spokesperson for the airport, representing the organization in a professional and positive manner.
Ensure brand consistency in marketing and social media messages by working with various airport partners, airlines, airport tenants, and community partners.
Manage social media: create, post, and monitor all content on Facebook, Instagram, Twitter, LinkedIn, e-newsletter, airport websites, and other platforms used.
Monitor, receive, and share social media and website analytics providing recommendations as needed.
Respond to social media comments as outlined by the social media strategy and policy as necessary.
Develop and execute internal and external events to promote airport/brand awareness and customer loyalty.

• Assist with data tracking and reporting on advertising campaign performance. • Coordinate seasonal holiday displays in the terminals. Ideal Candidate

Strong written and verbal communication skills are crucial for crafting clear and compelling messages, press releases, and other communication materials.
An understanding of media relations, including the ability to build and maintain positive relationships with journalists, bloggers, and other media professionals.
The ability to adapt quickly to changing situations, especially in a dynamic airport environment where events and circumstances can evolve rapidly.
A keen eye for detail to ensure accuracy in all communication materials and to avoid misunderstandings or misinformation.
Strong interpersonal skills to effectively collaborate with internal teams, stakeholders, and the media. The ability to work well with diverse groups of people is essential.
Familiarity with social media platforms and the ability to leverage digital media for communication purposes, including content creation and engagement with the online community.
Basic knowledge of airport operations and the aviation industry to communicate effectively about relevant topics and events.
A creative mindset to develop innovative communication strategies that capture the attention and interest of the public.
Maintaining a high level of professionalism, particularly when acting as a spokesperson for the airport, and representing the organization positively.

Click here for the full job description for Public Information Specialist I
Click here for the full job description for Public Information Specialist II

The Ideal Candidate

MINIMUM QUALIFICATIONS

Education and Experience:
A combination of education, training, and experience resulting in the required knowledge, skills, and abilities. An example of qualifying education and experience includes:

Graduation from an accredited four-year college or university with a bachelor’s degree in English, journalism, marketing, communication, public relations, or closely related area of study.

Additional requirements for level II:

Public Information Specialist II: Two years of full-time, paid, increasingly responsible experience involving public relations, public information and/or marketing, preferably in a public agency sector setting.

Licenses and Certifications:

Certain positions within this classification may require driving. When driving is an essential function of the position, a valid California driver license will be required at the time of appointment and must be maintained throughout employment.

How to Apply

Applications, including answers to supplemental questions, must be submitted online by the final filing date. To apply for this position, click "apply" at the top of this page. Most County recruitments require you to respond to supplemental questions as part of the application process. We recommend that you review these questions prior to beginning your application.

An initial application review will be conducted. Candidates who meet the minimum qualifications and are best qualified will be invited to participate in selection activities which may include online assessments, performance exams, written exams, and interviews.

Final candidates will be required to have an in-depth background review performed before proceeding in the process. Please note that references will not be contacted until the end of the process.

If you have questions or would like to discuss the opportunity further, please contact Human Resources at [email protected] . Confidential inquiries are welcomed.

For further information regarding the County of San Luis Obispo, visit our website at .

For additional information about the Airports Department, please visit our website at Airports - County of San Luis Obispo (ca.gov) .

Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. Please call 805-781-5959 for assistance or e-mail [email protected] for more information.

Veteran's Preference Points
If you are applying for employment with the County of San Luis Obispo and you served in the United States Armed Forces, you may be eligible for veteran's preference points as part of the recruitment process. Some dependents and survivors of eligible veterans may also be eligible for preference points. Click here for more information and to learn how to apply for this benefit. Please note that Veteran’s credits must be on file with the County of San Luis Obispo Veterans Services Office prior to the recruitment closing date indicated on the job announcement.

Equal Employment Opportunity
The County is an equal opportunity employer. Objectives are directed toward assuring equal opportunity in selection / promotion, pay, and job assignments. Recruitment and selection procedures have been established to ensure non-discrimination on the basis of political or religious opinions or affiliations, age, sex, race, color, national origin, marital status, disability, sexual orientation or other non-merit factors. In addition, the County complies with the provisions of the Americans with Disabilities Act in hiring and retaining employees. For more information contact the Human Resources Department at (805)781-5959.

Agency

County of San Luis Obispo

Address

1055 Monterey Street
Suite D-250
San Luis Obispo, California, 93408

Phone

805-781-5959

Website

About the Position

SLO County Airport (SBP) is a vibrant hub connecting people, cultures, and destinations. As we continue to grow, we recognize the importance of effective communication with our diverse stakeholders. We are seeking a skilled and dynamic Public Information Officer to join our team and lead the charge in keeping the public informed and engaged.

Typical Tasks:

Serve as the primary point of contact for media inquiries, ensuring timely and accurate responses.
Develop and implement comprehensive public relations strategies to promote SBP initiatives and events
Create engaging content for press releases, social media, and other communication channels.
Collaborate with internal departments to gather information and ensure consistent messaging.
Plan, coordinate and execute media events, press conferences, airport tours and other community outreach events.
Monitor media coverage and proactively address potential issues to protect the airport's reputation.
Build and maintain relationships with local media outlets, community leaders, and other stakeholders.
Act as a spokesperson for the airport, representing the organization in a professional and positive manner.
Ensure brand consistency in marketing and social media messages by working with various airport partners, airlines, airport tenants, and community partners.
Manage social media: create, post, and monitor all content on Facebook, Instagram, Twitter, LinkedIn, e-newsletter, airport websites, and other platforms used.
Monitor, receive, and share social media and website analytics providing recommendations as needed.
Respond to social media comments as outlined by the social media strategy and policy as necessary.
Develop and execute internal and external events to promote airport/brand awareness and customer loyalty.

• Assist with data tracking and reporting on advertising campaign performance. • Coordinate seasonal holiday displays in the terminals. Ideal Candidate

Strong written and verbal communication skills are crucial for crafting clear and compelling messages, press releases, and other communication materials.
An understanding of media relations, including the ability to build and maintain positive relationships with journalists, bloggers, and other media professionals.
The ability to adapt quickly to changing situations, especially in a dynamic airport environment where events and circumstances can evolve rapidly.
A keen eye for detail to ensure accuracy in all communication materials and to avoid misunderstandings or misinformation.
Strong interpersonal skills to effectively collaborate with internal teams, stakeholders, and the media. The ability to work well with diverse groups of people is essential.
Familiarity with social media platforms and the ability to leverage digital media for communication purposes, including content creation and engagement with the online community.
Basic knowledge of airport operations and the aviation industry to communicate effectively about relevant topics and events.
A creative mindset to develop innovative communication strategies that capture the attention and interest of the public.
Maintaining a high level of professionalism, particularly when acting as a spokesperson for the airport, and representing the organization positively.