Director of content consumer electronics
Location
Carlsbad, CA | United States
Job description
Our client is a dynamic and innovative leader in the consumer electronics industry. We are committed to providing cutting-edge technology solutions that enhance the lives of our customers. As we continue to grow and expand our presence in the market, we are seeking a talented and experienced Director of Content Marketing to join our team.
Job Summary: We are looking for a strategic and results-driven Director of Content Marketing to lead our content marketing efforts. The ideal candidate will have a strong background in content strategy, creation, and distribution, with extensive experience in both Amazon and Shopify platforms. The Director of Content Marketing will be responsible for developing and executing comprehensive content marketing strategies to drive brand awareness, engagement, and sales across various channels.
Key Responsibilities:
- Develop and implement a comprehensive content marketing strategy aligned with business objectives and target audience.
- Oversee the creation and optimization of high-quality, engaging content for various platforms, including websites, social media, email marketing, and more.
- Lead and manage a team of content creators, including writers, designers, and videographers, to ensure the timely delivery of content that meets brand standards and objectives.
- Collaborate with cross-functional teams, including product management, sales, and marketing, to align content strategy with product launches, promotions, and campaigns.
- Drive content performance analysis and optimization, leveraging data and insights to continuously improve content effectiveness and ROI.
- Manage relationships with external partners, agencies, and influencers to expand content reach and drive engagement.
- Stay up-to-date with industry trends and best practices in content marketing, ecommerce, and consumer electronics to inform strategy and innovation.
Qualifications:
- Content marketing experience in Consumer Electronics
- Experience with Amazon and Shopify
This is an onsite role in Carlsbad, CA
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