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Marketing Analyst


Natural Grocers


Location

Lakewood, CO | United States


Job description

USD $70,000.00/Yr. - USD $80,000.00/Yr.

Applications are accepted by the date below, which may be updated if the hiring timeline is extended.

 

3/8/2024

 

The Job in a Nutshell:

 

The Marketing Analyst will report to the Managing Director of Marketing and be primarily responsible for the generation and distribution of reports and analysis from our tracking and reporting systems to support the marketing team. This includes creating, building, and reporting new systems and Marketing Analyst will report to the Managing Director of Marketing and be primarily responsible for the generation and distribution of reports and analysis from our tracking and reporting systems to support the marketing team including the {N}power Loyalty Program. This includes creating, building, and reporting new systems and developing easy to use reports to support our teams and data needs. This role will provide support to management including preparing presentations, analysis and other projects requested by management with an easy-going attitude and excitement to take on new tasks.

Main Ingredients:

 

1. Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development and automation of regular reports.
2. Create business value by providing thoughtful insight to the marketing team relating to customer trends and campaign performance.
3. Manage all barcode requests for the marketing team including proactive analysis
4. Collaborate with marketing team to determine measurable metrics around key campaigns.
5. Audit data, trends and processes as it relates to marketing campaigns and industry news to leverage insight for future campaigns.
6. Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations
7. Conduct loyalty marketing program ({N}power), business, and trend analysis using predictive statistics, customer profiling, and data analysis
8. Manage reporting and analytics of {N}power Pricing promotions
9. Develop metrics and strategies to test and enhance performance of the {N}power loyalty program
10. Understand process and support execution of {N}power personalized digital circular
11. Prepare presentations for monthly {N}power loyalty program executive meeting
12. Ensure all numbers are accurate by performing individual quality control, checking with relevant data owners, and cross-referencing findings against secondary sources
13. Communicate complex topics for executive management in clear and concise manner identifying specific points from large data sets
14. Track analytics for video and internet viewership of Guest Presenter Program
15. Assist in the preparation of quarterly marketing dashboards

 

 

Although this is a general outline of job responsibilities all employees are expected to be “hands on” and do whatever it takes to get the job done and make the company thrive.

Recipe for Success:

 

1. Bachelor’s degree or equivalent experience in marketing, analytics or related field
2. Minimum of 3 years of experience in analytics and analyzing data
3. Self-driven with ability to multi-task and work with minimal supervision in a deadlines-oriented environment
4. Advanced proficiency in excel and access and creating in-depth analyses from the ground up
5. Must have strong Excel reporting abilities: in Pivot Tables, Vlookup, and charting
6. Strong attention to detail
7. Accessing and requesting new reports utilizing vendor reporting tools a
8. Familiarity with marketing concepts in a retail environment including brand management, digital channels and communications
9. Exceptional analytical and conceptual thinking skills.
10. Ability to work independently and as a motivated self-starter who takes the initiative to accomplish tasks.
11. Possesses excellent interpersonal skills to interact with department team members, cross-functional teams and third parties.
12. Possesses excellent customer service skills to interact with internal and external customers as well as vendors and outside organizations.
13. Demonstrated written and verbal communication skills.
14. Detail oriented with strong organizational skills.
15. Possesses the ability to multi-task and work easily with changing priorities.

 

This job description is not an employment contract. It does not guarantee a job or that the above listed duties are the limit of responsibilities. The job and job description are subject to change with and without notice. Employees are required to accomplish any and all tasks assigned to him/her by their Manager and/or other Store Support Center manager that might not be listed in this job description.  

Here’s an overview of the benefits we offer our good4u Crew to help ensure the health and wellbeing of you and your family, now and well into the future:

All Crew Members

 

Full-Time Crew Members (30+ hours/week)

Diversity Statement

At the heart of Natural Grocers' commitment to our community and crew is this belief: All people should be empowered to experience health and wellbeing! We cannot be true to this conviction without honoring diversity and cultivating inclusion throughout every aspect of our organization.

At Natural Grocers, we honor our differences, embrace diversity, and cultivate inclusion because both individual and societal health are rooted in these principles. Our Crew is diverse not only in gender, race, ethnicity, sexual orientation, religion, abilities, and age but also in cultural backgrounds, thoughts, and ideas. Celebrating our diversity refreshes, expands, and shapes our perspective, energizing our mission of equitable access to health and wellness for all. We welcome everyone who would like to join us in this mission, with gratitude for the unique life experience each person brings to the table. We’re committed to nurturing an ecosystem of diversity and inclusion in which our Crew can continue to thrive.

Physical and Environmental Demands:

 

N = Never

O = Occasional; 1-33% of time

F = Frequent; 34-66% of time

C = Constant; 67-100% of time

 

Physical Requirements:

 

 

Environmental Requirements:


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