Director of Marketing and Communications (34930) | Northern Illinois University
Northern Illinois University
Location
Dekalb, IL | United States
Job description
Full-Time/Part Time: Full-Time
Overview:
About NIU
Northern Illinois University ( NIU ) is a student-centered, nationally recognized public research university with expertise that benefits its region and spans the globe in a wide variety of fields, including the sciences, humanities, arts, business, engineering, education, health and law. Through its main campus in DeKalb, Illinois, and education centers for students and working professionals in Chicago, Naperville, Oregon and Rockford, NIU offers more than 100 areas of study while serving a diverse and international student body.
NIU takes great pride in its historical success at providing an accessible, affordable and high-quality education to talented students from all populations, but especially underserved populations (first in the family to attend college, students of color or students with high financial need). Diversity, equity, inclusion and belonging are defining characteristics of NIU .
About the College of Engineering and Engineering Technology
NIU's internationally recognized NIU College of Engineering and Engineering Technology ( CEET ) shapes students into engineers ready to change the world. Our fully accredited programs emphasize hands-on experience, and our small classes are taught by experienced, dedicated faculty. We immerse our students in research and problem-solving in a range of fields. Complemented by close partnerships with regional industries, our personalized approach leads to a near-perfect job placement rate after graduation. CEET's 2021-2026 Strategic Plan outlines clear goals and opportunities to enhance our students' experiences and bolster innovation.
In July 2023, NIU welcomed
David Grewell to serve as Dean of the College . Dean Grewell and his leadership team build on the college's strengths and bolster efforts to drive recruitment, student success and innovation.
About the position CEET seeks a Director of Marketing and Communications to create and execute an overall marketing strategy to raise the profile of the college and advance the college's marketing, communication, education, and service delivery goals. The director will report to the dean and will work closely with the associate vice president of Institutional Communications in the Division of Enrollment Management, Marketing and Communications ( EMMC ). The director will serve as a member of the dean's leadership team. Additionally, as part of the university's integrated marketing and communications effort, the director will work collaboratively with EMMC , NIU Foundation, Student Affairs, and Outreach, Engagement and Regional Development ( OERD ), to engage prospective and current students, faculty, alumni, donors and other strategic partners. The director also will assist the dean as a liaison with the college's advisory committees and alumni society.
Successful candidates will be able to work both independently and collaboratively, make data-informed decisions and deliver high-quality strategies and content. On occasion, the role requires some evening and weekend hours. Role will be hybrid and have flexibility in regard to working remotely and on-campus.
Position Summary:
The Director of Marketing and Communications will work independently as well as collaboratively, with the Dean to develop, manage, and execute internal and external communications which will raise awareness of, enrollment in, and donations to the College of Engineering and Engineering Technology ( CEET ) programs and services, while ensuring integration and alignment with the rest of the university marketing and communications.
Essential Duties and Responsibilities:
External Marketing and Communications (35%)
- Develop and execute a comprehensive marketing and communications strategy to drive enrollment, engagement and revenue generation for CEET by raising the profile of the college and advancing its communication, educational, and service delivery goals.
- Develop compelling messaging, recruitment materials, articles and email campaigns for prospective students and their families to drive student engagement, event attendance, applications and enrollment through the university's CRM .
- Serve as the primary writer and editor for the CEET , which includes researching and writing stories, selecting and editing stories written by other offices, overseeing layout and editing of publications, providing art direction for the graphic design of publications, and producing and disseminating publications to CEET alumni and other targeted audiences.
- Oversee CEET's social media channels and blog to foster awareness, engagement and community-building opportunities.
Internal Marketing and Communications (30%)
- Assist the dean with developing an internal communications strategy to engage, inform and celebrate faculty and staff to include but not be limited to creating presentations, monthly newsletter, draft memos etc.
- Identify and collaborate on opportunities to create video and photography content.
- Manage CEET's website, with support from the NIU Web team, to offer timely, compelling and useful information that reflects the college's sub-brand and messaging.
- Oversee planning and programming for college-level events as directed by the dean.
Partner and Public Relations (30%)
- Lead, with support from Institutional Communications, the college's public relations efforts, specifically working with local, regional, national and trade media on a proactive and reactive basis.
- Serve as the liaison to the Engineering and Technology Alumni Society ( ETAS ), which entails meeting with the 12-member board of directors of the ETAS five to six times per year on Saturday mornings. In this capacity, this individual will advise the board of directors in regards to college and university regulations, share important information with the board of happenings within the college and likewise will share information with the dean about alumni information and board activities. Sends out meeting notices for the ETAS Board of Directors ( BOD ) meetings. Organize the commencement coin reception held at the college each fall and spring semester inducting new graduates into the college's alumni society. Assist the dean with nominations for college and NIU Alumni Association awards
- Work in partnership with the college's advancement officer and the NIU Foundation to support fundraising initiatives and goals through messaging, storytelling and coordinated campaigns.
- Serve as an active member of NIU's College and Division Communicators fostering ideas and sharing information.
- Assist the dean and university with issues management and crisis communications.
Perform Other Related Duties as Assigned (5%)
Specialty Factors (Civil Service):
None
Minimum Required Qualifications (Civil Service):
- Bachelor's degree in Marketing, Communications, or a closely related field.
- At least three years of experience in communications, marketing, or public relations in an academic, corporate, non-profit or agency setting.
Minimum Required Qualifications (SPS):
N/A
Salary: Salary is commensurate experience and qualifications with range starting at $70k. NIU offers a robust benefits package.
Application Procedure:
Required Procedures:
- Fully complete the Education and Work History sections of the application. Be specific on your entire work history, including employment dates and duties for all positions held. Applicable part-time work experience will be considered toward qualifying for this position; however, it will be converted to a full-time equivalency to determine combined length of experience. Important: Please upload any unofficial transcript(s) and/or documentation that verifies any education, experience, and/or training you have received.
- If eligible for Veteran's Preference Points, DD214/DD215/NGB22/DD256 paperwork reflecting an Honorable Discharge MUST be uploaded to this application to receive the maximum eligible points on the Civil Service examination.
- After the posting has closed, your submission will be reviewed to determine if you meet the minimum qualifications for the classification, including any specialty factors associated with this position. If you meet the minimum required qualifications for this position, you will receive a score based on your education and experience, and your name will be placed on the active employment register.
- Please monitor your e-mail for further information regarding your application. Emails will be generated from [email protected] and [email protected] . Please add these emails to your address book to ensure timely delivery of any future communication.
- Illinois residency required within 180 days of the hire date.
Credentials Assessment Examination:
- The examination for this position is a Credentials Assessment and is based on your application materials as submitted for this posting. A Credential Assessment is a rating by the Human Resources Office of an applicant's/employee's education, experience, and special credentials/qualifications (licenses, etc.). Applicants are required to upload documentation to verify the minimum qualifications for this position has been met.
- Required documentation noted in the posting, such as a driver's license, licensures, or certifications MUST be uploaded with your application materials.
- After assessment of all qualified applicants has been completed for this position, the names with the top three (3) scores will be referred to the hiring department for interview.
Additional Details:
- Click on Marketing Associate for more information including salary ranges, typical duties, minimum acceptable qualifications, and testing requirements.
- Please click on Human Resource Services – Benefits for detailed information about Northern Illinois University's benefits package.
- Employment is contingent upon your passing a criminal background investigation. You may not begin work until the criminal background investigation results have been received and cleared by Human Resources.
EEO Statement Summary:
In accordance with applicable statutes and regulations, NIU is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, sex, religion, age, physical and mental disability, marital status, veteran status, sexual orientation, gender identity, gender expression, political affiliation, or any other factor unrelated to professional qualifications, and will comply with all applicable federal and state statutes, regulations and orders pertaining to nondiscrimination, equal opportunity and affirmative action.
The following person has been designated to handle inquiries regarding the non-discrimination policies:
Ethics and Compliance Officer, Title IX Coordinator
Health Services 230
[email protected] 815-753-5560
About Northern Illinois University
Northern Illinois University's vision is to be an engine for innovation to advance social mobility; promote personal, professional and intellectual growth; and transform the world through research, artistry, teaching and outreach.The mission of Northern Illinois University is to empower students through educational excellence and experiential learning as we pursue knowledge, share our research and artistry, and engage communities for the benefit of the region, state, nation and world.
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