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Location

Santa Monica, CA | United States

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Job description

Reporting to the Director of Consumer Insights the Manager of Field Marketing Insights will be the leader and key contributor of the Field Marketing Insights pillar within Consumer Insights. You will be the insights liaison between the Santa Monica-based Consumer Insights team and field marketing throughout the BUs and regions. You will be a strategist, expert consultant, and sparring partner for Red Bull’s field marketing organization.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Disseminate national Consumer Insights initiatives to the field, waterfalling key learnings (e.g. occasions, product, playground insights) to regional and BU partners

  Be the go-to expert for helping field marketing navigate and interpret cross-functional insights (spanning sales and marketing data )

  Lead all aspects of ongoing regional reporting for T&A (twice yearly) and Numerator (quarterly)—prepping and packaging data, and socializing to ensure the results are used optimally

  Be the insights ambassador during long-lead initiative and business planning—collaborating with regional teams on brainstorming, providing feedback on plans and serving as a strategic thought partner

  Be the voice of field marketing for input into the Consumer Insights team’s annual learning objectives and research plan

• Partner with field marketing leadership (primarily DOMs) to build ongoing insights aptitude through the ranks and identify opportunities for insights development/competency/mastery, with the heaviest emphasis on brand marketing

  Develop and lead all regional training sessions focused on insights—from Insights 101 to more advanced “insights to action” application workshops

  Act as the Subject matter expert on all insights owned or enterprise wide data/insights generation tools (Numerator, Trial & Awareness, Circana, Trade Sales, GIS, etc.)

• Partner with field teams to identify, evaluate and scope opportunities for high-impact custom analysis

  Analyze and synthesize existing data across sales and marketing sources on complex or regional initiatives—transforming data into insights with clear, actionable takeaways

  Be a “power user” of Numerator, GIS, and Red Bull’s internal brand tracker

  Be a “power interpreter” of sales data, including Circana off-take and internal depletions/trade sales

  Manage qualitative and quantitative research projects in the occasional instances when local custom research is warranted

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 6+ years research/insights experience ( must have some portion of that from a client/corporate role and CPG business) with Red Bull or field marketing experience a plus
• Red Bull experience and/or field marketing experience a huge plus
• Strong analytical capabilities with an emphasis on interpreting data and presenting it in a dynamic way – comfortable with data storytelling and turning it into actionable recommendations  
• Expert in PowerPoint and Excel; experience with SPSS, Tableau or other data ingestion/visualization tools a plus
• Avid networker and relationship builder – comfortable presenting to various group sizes and levels
• Thrive in a fast-paced environment where being a self-starter who can manage many simultaneous projects with keen attention to detail—while also figuring out what’s next and what’s needed—is a must

• Travel 10-20%
• Permanent
• Benefits eligible

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Job tags

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Salary