Red Bull
Location
Santa Monica, CA | United States
Job description
Reporting to the Director of Consumer Insights the Manager of Field Marketing Insights will be the leader and key contributor of the Field Marketing Insights pillar within Consumer Insights. You will be the insights liaison between the Santa Monica-based Consumer Insights team and field marketing throughout the BUs and regions. You will be a strategist, expert consultant, and sparring partner for Red Bull’s field marketing organization.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Disseminate national Consumer Insights initiatives to the field, waterfalling key learnings (e.g. occasions, product, playground insights) to regional and BU partners
Be the go-to expert for helping field marketing navigate and interpret cross-functional insights (spanning sales and marketing data )
Lead all aspects of ongoing regional reporting for T&A (twice yearly) and Numerator (quarterly)—prepping and packaging data, and socializing to ensure the results are used optimally
Be the insights ambassador during long-lead initiative and business planning—collaborating with regional teams on brainstorming, providing feedback on plans and serving as a strategic thought partner
Be the voice of field marketing for input into the Consumer Insights team’s annual learning objectives and research plan
Partner with field marketing leadership (primarily DOMs) to build ongoing insights aptitude through the ranks and identify opportunities for insights development/competency/mastery, with the heaviest emphasis on brand marketing
Develop and lead all regional training sessions focused on insights—from Insights 101 to more advanced “insights to action” application workshops
Act as the Subject matter expert on all insights owned or enterprise wide data/insights generation tools (Numerator, Trial & Awareness, Circana, Trade Sales, GIS, etc.)
Partner with field teams to identify, evaluate and scope opportunities for high-impact custom analysis
Analyze and synthesize existing data across sales and marketing sources on complex or regional initiatives—transforming data into insights with clear, actionable takeaways
Be a “power user” of Numerator, GIS, and Red Bull’s internal brand tracker
Be a “power interpreter” of sales data, including Circana off-take and internal depletions/trade sales
Manage qualitative and quantitative research projects in the occasional instances when local custom research is warranted
EXPERIENCE
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