Location
Los Angeles, CA | United States
Job description
Where A-Players Thrive.
We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We’re Looking For A: Conversion Copywriter who will be the driving force behind the brand narratives, leveraging creativity, persuasive writing skills, and a keen understanding of consumer behavior to elevate the web presence. The primary focus for this role will be crafting compelling copy for web landing pages, with a specific emphasis on brands in the supplements, beauty, and pet product sectors.
Location: Woodland Hills, CA (Hybrid)
What You’ll Be Doing:
- Develop and write fresh, engaging and persuasive web lander copy that clearly and concisely communicates the unique selling propositions of products in language that’s fit for a wide audience.
- Conduct extensive research on select products to understand the scientific basis for how the product’s ingredients work biologically to produce specific benefits.
- Write powerful copy that tells the stories of numerous celebrity spokespeople's personal health journeys and create powerful narratives tied to products
- Collaborate closely with design teams, acquisition specialists, brand managers and other stakeholders to regularly implement A/B testing of copy elements to optimize landing pages and continually improve conversion rates.
- Stay abreast of the latest trends and best practices in conversion copywriting and direct response marketing, applying innovative techniques to boost sales.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- Demonstrated expertise in crafting persuasive copy that drives conversions, with a track record of successful landing pages and direct response campaigns showcased in your portfolio.
- Exceptional ability to conduct thorough research and grasp the scientific intricacies of products, including their biological mechanisms of action.
- In-depth knowledge of the health and wellness sector, allowing you to effectively communicate the benefits of products to consumers.
- Proficient in implementing A/B testing methodologies and utilizing relevant tools and analytics platforms to optimize copy performance.
- Ability to thrive in a fast-paced, collaborative environment, adeptly managing multiple projects with tight deadlines.
- 3 years of experience in copywriting and/or writing for a visual medium. 5 years experience preferred.
- Bachelor’s Degree, preferably in Writing, Film, or a related field.
Golden Perks & Benefits:
- Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
- Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
- Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
- Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
- Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
- Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
- Thrilling Events Await: Exciting virtual and in-person events that redefine fun.
The anticipated salary range for this position is $73,500 - $98,100, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
*The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Hippo recruiters will only contact applicants from our official company e-mail domain, ([email protected]) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Hippo recruiters will never text you, send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Hippo directly at [email protected] to verify its validity.*
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