Location
Chicago, IL | United States
Job description
ABOUT C+R RESEARCH
There’s a reason we’ve been named one of Chicago’s Best Places to work. For over 60 years, C+R has recognized that our people are our greatest asset. Our culture is built on our employees’ curiosity, allowing everyone to grow and cultivate their passions and strengths, while at the same time, collaborating and supporting one another. We truly welcome creative thinking and input from all levels in our organization.
At C+R, all analysts work directly with senior managers and owners, who are all still analysts working on projects, as well as face-to-face with clients. Our client brands are mostly Fortune 1,000 companies (both B2C and B2B) and our teams work across a variety of categories using the most innovative methodologies.
POSITION FUNCTION:
The Director of Shopper Insights will work closely with the VP of Shopper Insights to ensure a strong understanding of the shopper across the C+R organization, while also incorporating a knowledge of the shopper into client research, reports, and presentations. This is accomplished by staying current on shopper trends and methodologies, as well as consulting with qualitative and quantitative research teams to uncover relevant shopper findings and implications in research conducted on behalf of a broad base of retail and manufacturing clients.
POSITION RESPONSIBILITIES:
Essential Duties:
- Synthesize shopper insights, industry market dynamics and trends, syndicated data, and sales analyses into actionable recommendations that address research objectives and strategies.
- Partner with quantitative and qualitative research teams on key projects to ensure the shopper is integrated into proposals, screeners, surveys, discussion guides, reports, and presentations in a manner that brings value to both C+R and our clients.
- Analyze syndicated data and sales analyses that complement C+R’s quantitative and qualitative research services.
- Analyze, interpret, and synthesize research results into actionable findings and recommendations that help uncover how our clients can leverage and use research to not only exceed project objectives, but also help enhance our client’s business performance.
- Identify new shopper capabilities and potential shopper insights partners that continue to elevate C+R’s suite of shopper solutions and offers.
- Work with the Vice President to cultivate and champion an understanding of the shopper throughout the organization.
- Support the Vice President and Marketing team in efforts that bring greater awareness and interest to C+R’s suite of shopper capabilities and solutions.
Other Duties:
- Keep up-to-date and knowledgeable about clients’ businesses, industries and/or customers, marketing research, and technological advancements, particularly, in CPG, retail, and e-commerce.
- Ensure shopper insights, learnings, trends, and best practices are identified and shared across the company.
- Keep abreast of industry changes.
- Share knowledge and experience with C+R staff.
- Special projects as required.
- Regular attendance.
SKILLS & EXPERIENCE:
- 8-10 years of primary, custom research across quantitative and qualitative methods.
- 3+ years’ experience or hands-on exposure to shopper or retail-focused custom research including in-store research techniques, shopper journey, path to purchase, packaging, point-of-purchase and shelf-related research, and purchase decision making studies.
- Proven track record in shopper research, successfully translating and synthesizing research into actionable insights.
- Proven experience determining appropriate research methodologies, partnering with research suppliers, and a shopper insights background within the CPG or manufacturing industry.
- Demonstrated ability to apply insights that drive high impact strategy and business decisions.
- Demonstrated experience in a variety of research methodologies, including but not limited to path-to-purchase research, decision hierarchies, shopper immersions, shopper segmentation, trip missions, retailer drivers/barriers, UX, shopper touchpoint/communication concept tests, store intercepts, packaging optimization and claims, basket analyses, and pricing analyses.
- Proficiency with syndicated data analysis (IRI/Nielsen).
- Analytical proficiency, intellectual curiosity, critical thinking skills, and decision-making capability.
- Ability to add Shopper Insights perspective to research reports.
- Exceptional oral and written communication skills, including strong presentation skills.
- Excellent project and people management and development skills.
- Significant, hands-on experience using Microsoft Office products.
- Must be a resourceful self-starter with an inquisitive mind and a passion for consumer and shopper research.
- Outgoing, positive, team-oriented work style.
- Experience working collaboratively across different teams and styles.
- Enthusiastic, engaged, and positive attitude.
EDUCATION:
Bachelor’s or Master’s degree in Marketing, Business, Social Sciences or related field.
WORKING CONDITIONS:
Office environment. May require some travel to client sites.
Note: Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
APPLICATION INSTRUCTIONS:
Please submit cover letter, resume and salary requirements or history to [email protected] and include the job title in the subject line.
No 3rd party applications will be considered.
This position is not eligible for sponsorship or OPT.
C+R Research provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
In addition to federal law requirements, C+R Research complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
C+R Research expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
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