Consumer Insights Manager

Location

Bentonville, AR | United States

Job description

Job Title

Consumer Insights Manager

Job #

US18771

Requisition Type

Regular

Function

Marketing

State/Province

Arkansas

City

Bentonville

Region

US

Posting Start Date

Jan-22-2024

Division Information

The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide®, Hot Shot®, Cutter®, Repel®, Black Flag®, Garden Safe®, EcoLogic® and Liquid Fence®.

Job Summary

The Consumer Insights Manager is responsible for the design, implementation, and analysis of marketing research to provide consumer insights for the Home & Garden division. They will act as a strategic consultant for the sales and marketing organization through the use of primary and secondary data analysis.  A successful person will bring creative solutions for the collection and analysis of consumer trends, behaviors, and preferences. The Consumer Insights Manager will need to have the ability to build close working relationships with multiple teams and be able to effectively communicate relevant research findings.

Primary Duties & Responsibilities

• Provide recommendations to support strategic direction on products, channels, and brands to Senior Management, Brand Managers, Category Managers, and Sales teams based on market research.
• Utilize secondary data sources to provide general market and economic trends.
• Lead channel/customer specific research efforts pertaining to shopper behavior, attitudes, attributes, etc.
• Work with Brand Marketing team on research that defines consumer expectations, desires, etc.
• Establish library of all research derived from both internal and external studies, and serve as central resource regarding all consumer research.
• Present research to Brand Marketing, Sales platform teams and Product Managers.
• Develop regular standardized reports summarizing research findings.
• Participate and help facilitate qualitative research projects providing support and analysis.
• Lead marketing research projects to support new product development process optimizing product design, features, and appeal.
• Lead a variety of research including: consumer segmentation, concept testing, advertising campaign testing, brand/category awareness testing and general shopping behavior.
• Sets research standards to ensure projects are designed to ask the right research question and address important business objectives.
• Demonstrates effective project management including selecting and guiding suppliers, managing budgeting and timeline constraints and, delivering actionable research reports.
• Helps select and manage external agencies and suppliers by setting a clear understanding of project scope, budget, and deliverables.
• Collaborate with other leaders in the development of a coordinated budget recommendation.  Provide fiscal oversight of allocated resources, assets and expenses.  Make necessary decisions to adjust for variations in projected budget income caused by fluctuating volumes and other external factors.

Education and Experience Profile

• Bachelor’s Degree required. MBA or Masters strongly preferred with a concentration in research, marketing, or quantitative analysis.
• 5 - 7 years of experience in a consumer insights/market research or similar role.
• Client-side work in consumer products/durables preferred.
• Supplier-side research experience a plus.
• Broad based experience in quantitative and qualitative research methods, with the ability to design and execute research from the ground up.
• Experience managing a research budget according to annual plan objectives.
• Experience communicating to different audiences and stakeholders: brand leadership, cross-functional team members, agency and retail partners, etc.
• Experience discovering consumer insights that lead to actionable recommendations.

Required Skills

• Excellent written and oral communication skills.
• Must have ability to analyze complex data and situations and develop a range of solutions.
• Must be comfortable presenting in front of internal and external customers.
• Must possess strong strategic skills to be able to draw insights and recommendations from research.
• Ability to excel in a fast paced, dynamic work environment.
• Ability to manage multiple tasks/strong organizational skills.
• Strong knowledge of MS Office, advanced Excel skills.
• Ability to communicate effectively with all levels within the organization.
• Familiarity with marketing research measurement techniques, practices, and theories.
• Knowledge of statistics and statistical applications.

Work Environment

Working conditions are normal for an hybrid office environment.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

United Industries is an Equal Employment Opportunity/Affirmative Action employer.

Job tags

Salary