Marketing Coordinator

Location

Seattle, WA | United States

Job description

Africatown Community Land Trust (ACLT) has an exciting opportunity for a creative and mission-driven Marketing Assistant. This position reports to the Communications and Marketing Manager and is part of ACLT's Development Team.

ABOUT US

Africatown Community Land Trust is working for community ownership of land in the Central District. This can support the cultural and economic thriving of people who are part of the African diaspora in the Greater Seattle area. The Africatown Community Land Trust board is comprised of real estate professionals, business executives, entrepreneurs, business professionals and long-time community members from the Central District.

MISSION

To acquire, develop, and steward land in Greater Seattle to empower & preserve the

Black Community.

VISION

Vibrant and thriving black communities through land ownership.

ABOUT THE POSITION

The Marketing Coordinator is vital in supporting marketing initiatives, ensuring effective communication, and contributing to the overall success of ACLT's mission. This position is an excellent opportunity for a creative individual passionate about community development and marketing strategies. The successful candidate will be a proactive, creative individual with a passion for innovation and positively impacting the Greater Seattle area Black community. This is a new position on the team and an opportunity to co-design success in achieving both the team and the organization's strategic goals.

MAJOR DUTIES AND RESPONSIBILITIES:

Campaign Coordination:

• Collaborate with the Development and Communications team to plan and execute marketing campaigns that drive community engagement and support ACLT initiatives.
• Ensure campaigns are aligned with ACLT's branding and messaging.
• Other duties as assigned.

Content Creation:

• Assist with planning and developing compelling and culturally relevant content for various channels, including, social media, newsletters, and the ACLT website.
• Oversight of social media content calendar and assist with managing the process for maintaining consistency in brand voice and visual identity.

Digital Presence:

• Manage and update content on ACLT's digital platforms, including the website and social media channels.
• Develop systems and tools to effectively monitor and analyze digital metrics that will measure the effectiveness of marketing efforts.

Community Engagement:

• Collaborate with the team to plan and execute community events, workshops, and outreach programs.
• Facilitate communication with community members through various channels.

Market Research:

• Conduct research to identify community needs, trends, and opportunities.
• Provide insights to enhance ACLT's marketing strategies and outreach efforts.

Collaboration:

• Work closely with the Development and Communications team and other ACLT departments to ensure a cohesive and integrated approach to marketing.
• Foster positive relationships with internal and external stakeholders.
• Provide excellent customer service.

MINIMUM QUALIFICATIONS:

• Bachelor's degree in marketing, communications, Business, or a related field or equivalent hands-on experience performing similar bodies of work.
• Minimum of 3-5 years of experience in a marketing role, with a proven track record of coordinating successful marketing campaigns or initiatives.
• Proficiency in digital marketing tools, social media platforms, and content management systems including HootSuite, and MailChimp and other Customer Relationship Management (CRM) software .
• Excellent written and verbal communication skills with the ability to create compelling and engaging content.
• Strong organizational and project management abilities, including the ability to manage multiple tasks and deadlines.
• A high degree of racial literacy, cultural awareness, and cultural responsiveness in the approach to developing content relevant to a Black-led community-based organization.
• Keen attention to detail in all aspects of work, from content creation to campaign execution.
• Ability to work collaboratively in a team environment, fostering positive relationships with cross-functional teams and external partners.
• Flexibility and adaptability to navigate a fast-paced work environment and respond to changing priorities.
• Strong problem-solving skills and the ability to think critically to address marketing challenges.
• Creative thinking and a passion for developing innovative and impactful marketing materials.
• A demonstrated interest in community development or a commitment to understanding and contributing to community-focused initiatives.
• Familiarity with marketing analytics, reporting tools, and key performance indicators (KPIs).
• Strong interpersonal skills with the ability to build positive relationships both within the organization and with external stakeholders.
• A commitment to continuous learning and staying updated on industry trends and best practices in marketing.
• A portfolio showcasing successful marketing campaigns, content creation, or other relevant projects.
• Understanding of search engine optimization (SEO) principles to enhance online visibility.
• A demonstrated commitment to social impact and a passion for contributing to positive community change.
• Experience in planning and executing community events, workshops, or outreach programs.

DESIRED QUALIFICATIONS:

• Relevant certifications in digital marketing, content creation, or project management.
• Previous experience working in a nonprofit organization or with community-focused initiatives.
• Proficiency in utilizing data analytics tools to measure and analyze marketing performance.
• Basic graphic design skills and familiarity with design software (e.g., Adobe or Canva).
• Fluency in multiple languages, especially languages relevant to the community served.

BENEFITS:

• 100% employer-paid Medical, Dental, and Vision plans.
• Annual Medical Reimbursement $1,000.
• Eleven paid holidays and personal holidays.
• Generous vacation and sick time off.
• Professional development assistance.
• Free event opportunities.
• Opportunity to work with talented and skilled ACLT employees and partners.
• Contribute positively to the community.

TO BE CONSIDERED:

1. Complete an ACLT job application on the ACLT careers page.
2. Attach a single PDF containing both of the following:

• Letter of interest detailing how you qualify for the position and why you are interested in working at Africatown Community Land Trust
• Resume and Portfolio that details your professional experience related to the position.

1. Application material must include cover letters to be considered.

Job tags

Salary

$51.5k - $60k