Location
East Lansing, MI | United States
Job description
Join our client’s dynamic team as a Marketing & Communications Analyst, shaping strategic decisions through data-driven insights. Collaborating closely with strategists, the analyst assists in defining goals, tactics, and optimal metrics for performance assessment. The role identifies avenues to enhance analytics efficiency, effectiveness, and the overall value of information within the designated focus areas. Showcase your skills by sharing stories that engage, motivate, and impact a community from various walks of life.
Why You Should Apply:
- Impact a global audience through data-driven stories
- Collaborate with industry leaders and strategists on best practices
- Shape the future of marketing analytics
- Lead research in unique processes and disciplines
- Remote or hybrid work options available
What You'll Be Doing:
- Analyzing data and identifying sources that result in effective communication
- Utilizing media performance statistics to guide marketing strategy
- Managing data sources and troubleshooting to ensure data integrity
- Monitoring media in real time for trends, issues, and opportunities
- Supporting diverse communication channels through various analysis techniques
About You:
- Bachelor’s Degree in Marketing, Statistics, or a related field
- 2+ years of data analytics and validation experience
- Proficiency in software tools including Tableau, Power BI, and pivot tables
- Strong problem-solving skills and ability to objectively communicate findings
- Passion for turning data into compelling stories
- Familiarity with current social media outlets
- Located within a 2-hour commute from Grand Rapids, Kalamazoo or Lansing regions
Job tags
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