Berkeley Unified School District
Location
Berkeley, CA | United States
Job description
BASIC FUNCTION:
Under direction of the assigned supervisor, perform a variety of professional and specialized duties in the research, preparation, composition, design, writing, editing and distribution of a variety of materials in print, video and/or electronic format; develops and maintains a specialized knowledge base and skill set relevant to assigned communicating duties, including, but not limited to: website structure, social media platforms, site/department communication strategies, and evolving trends in communications; support objectives, including public relations efforts and strategic communication plans, staff professional development, community outreach initiatives, and stakeholder engagement activities that build support and understanding for the District’s schools, programs and initiatives.
REPRESENTATIVE DUTIES
ESSENTIAL DUTIES:
? Perform related duties as assigned. KNOWLEDGE OF:
Applicable laws, codes, regulations, policies, and procedures
Effective oral and written communication skills
Correct English usage, grammar, spelling, punctuation, and vocabulary
Public relations and communications practices, ethics and procedures
Principles, techniques and practices of public relations, marketing and advertising methods
General organization and services provided by public agencies, particularly in the area of education
Diverse cultures in the community
Technical aspects of Internet design and web publishing
Operation of a desktop computer, peripheral equipment and office and specialized software utilized for print and web publications
Basic graphic design principles and techniques
Publication design, editing and writing
Modern office practices, procedures and record-keeping
Interpersonal skills using tact, patience and courtesy
Copyright laws
ABILITY TO:
Write, create and edit a variety of materials that are creative, descriptive, technical and factual
Communicate effectively, both in oral and written form
Assemble information in a creative, informative manner
Engage stakeholders and implement effective communication practices
Coordinate and plan district events
Remain abreast of the emerging and changing social media techniques
Post content to web platforms
Analyze situations accurately and adopt an effective course of action
Social media engagement on applications including, but not limited to, YouTube, Facebook, Twitter, Instagram and social media scheduling software such as Hootsuite
Operate a desktop computer, video and photo equipment and basic editing and design software
Develop project timelines and schedules, implement projects, track progress and evaluate effectiveness
Work within a diverse team and with a variety of district and community partners
Respond to sensitive matters with discretion and tact
Demonstrate good judgment, a strong sense of ethics, and professionalism
Exhibit sensitivity to diversity, cultural competency, equity, and access
Promote educational excellence for all students
Interpret and apply rules, laws, codes and policies
Perform multiple tasks, work under pressure and work with priorities/deadlines subject to frequent change
Maintain records, prepare reports, budget requests and estimates and address administrative details and problems
Work independently with minimal direction
Direct the work of others as assigned
Establish and maintain a cooperative relationship with those contacted in the course of work of assigned duties EDUCATION/EXPERIENCE:
Any combination equivalent to: bachelor’s degree in English, journalism, public relations or related field and three years’ experience in a communications-related field.
LICENSES AND OTHER REQUIREMENTS :
Valid California driver’s license
Incumbents in this classification may be required to speak, read and write in a designated second language other than English
WORKING CONDITIONS:
ENVIRONMENT:
Office environment
Driving a vehicle to conduct work as necessary
Work evening or variable hours
PHYSICAL DEMANDS:
Hearing and speaking to exchange information and make presentations
Seeing to read a variety of materials
Dexterity of hands and fingers to operate a computer keyboard
Sitting or standing for extended periods of time
EXAMINATION INFORMATION: The first step in the examination process is the application screening and whether or not the candidate meets the minimum qualifications listed. The testing process may consist of a written exam, an oral exam, a performance exam, a structured interview (SI), a qualification appraisal interview (QAI), an evaluation of training & experience/education (T&E), and/or any combination thereof. All tests will have a passing score set between 50 and 99 depending on a variety of factors affecting that specific recruitment. All candidates must pass the first examination process to be invited to the next step/test in the process. As the testing process consists of a minimum of two examination processes, EXAMINATION WEIGHT: FIRST EXAMINATION: 50% SECOND EXAMINATION*: 50% *Administered only to those who pass the first examination. OTHER: Proof of identification for completion of Form I-9, Employment Eligibility Verification, must be submitted at the time of processing for employment. SALARIES: All salaries, as stated, are based on present information and are subject to change. The hiring rate shall be the first step of the schedule except for classes where recruitment efforts have indicated difficulty in recruiting at that step. Appointments are made at the minimum salary shown in the posting, and increases are granted at intervals based on the anniversary date. Notification of Non-Discrimination Policy The Berkeley Unified School District is committed to fostering a positive working environment for its employees. Accordingly, BUSD practices shall be free from discrimination, harassment, intimidation and bullying of any employee based on an employee’s actual race, color, ancestry, national origin, ethnic group identification, age, religion, marital status, physical or mental disability, sex, sexual orientation, gender, gender identity, or gender expression; the perception of one or more of such characteristics; or association with a person or group with one or more of these actual or perceived characteristics. The Board also prohibits retaliation against any district employee or job applicant who complains, testi?es or in any way participates in the district's complaint procedures instituted pursuant to this policy. The following employee has been designated to handle questions and complaints of alleged discrimination regarding Board Policy 4030: Compliance Officer and Title IX Coordinator 2020 Bonar Street, Room 116 Berkeley, CA 94702 Phone: 510-486-9338 Email: [email protected]
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