Program Marketing Manager - - Remote | WFH
Get It Recruit - Marketing
Location
Edison, NJ | United States
Job description
Job Opportunity: Program Marketing Manager (Remote)
We are seeking a skilled Program Marketing Manager to join our dynamic team. Our organization is dedicated to crafting captivating content across various digital platforms, including literature, eBooks, blogs, videos, web, and social media. As part of the Marketing Communications (Marcom) team, you'll play a pivotal role in shaping our brand narrative and ensuring a consistent message reaches our customers worldwide.
Key Responsibilities:
Campaign Strategy: Design strategic plans aligned with campaign objectives, focusing on industry segments, solution categories, and product portfolios.
Marketing Mix: Determine the optimal mix of tactics and channels tailored to each program's goals, covering reputation building, awareness, consideration, demand generation, and digital outreach.
End-to-End Management: Evaluate program impact and success metrics, swiftly adjusting strategies if needed to meet objectives.
Collaboration: Partner with industry and product managers, content experts, and field marketing teams to develop cohesive campaign programs.
Responsibilities:
Manage end-to-end campaign processes, selecting appropriate marketing tactics to achieve set goals.
Enhance campaign performance through actionable reviews and optimizations.
Develop strategies for outbound marketing assets across various buying journey stages, utilizing digital channels to boost demand and thought leadership.
Repurpose existing content into compelling assets, ensuring editorial excellence and relevance.
Monitor and report campaign results using visual metrics to gauge effectiveness.
Collaborate cross-functionally with design, product marketing, web, and legal teams to produce impactful promotional materials.
Requirements:
Minimum 7 years of experience in high-tech marketing communications (Marcom) roles.
Bachelor's degree in Business/Marketing or equivalent.
Proven track record in creating and executing Marcom campaign programs across digital channels.
Exceptional English communication and presentation skills, with a knack for creating engaging content.
Strong project management skills, able to work independently and meet deadlines.
Proficiency in digital marketing tools, preferably Eloqua, and content management workflow tools.
Contract Details:
Position: Full-time, with a possibility of extension.
Work Location: Remote (US).
Salary: Up to $55.00 per hour.
Expected Hours: 40 hours per week.
If you're passionate about technology, adept at crafting compelling narratives, and thrive in a collaborative environment, we'd love to hear from you. Join us in shaping the future of our brand and making an impact on a global scale. Apply now to embark on this exciting journey with us!
Education: Bachelor's degree required.
Experience: Minimum 7 years in Program Marketing Manager roles, with expertise in Marcom campaign programs, content creation, digital marketing tools, and campaign management.
Employment Type: Full-Time
Salary: $ 55.00 Per Hour
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