Location
Bridgewater, NJ | United States
Job description
Senior Director, Professional Marketing, RSV
About the Opportunity:
You can join Sanofi in the US Vaccines Business Unit as the Senior Director, Professional Marketing, Respiratory Syncytial Virus (RSV). You are a dynamic, experienced marketer with expertise in healthcare professional marketing interested in an exciting opportunity to launch a revolutionary product to protect infants against RSV. You are highly customer focused with proven ability to continuously collect and integrate insights into brand strategy and tactics. You are skilled as creating and leading high performing teams with strong accountability for achieving brand objectives. You thrive in a competitive environment and are energized by having a public health impact.
Job Highlights
You will report to the Head of the RSV Franchise and will be a key leader on the RSV Marketing Team. You will work closely with other marketing team members who are responsible for aspects of digital and portfolio marketing. You will also be a key member of the core launch team working closely with other functions such as Global Marketing, Market Research, Medical Affairs, and Analytics.
In this role, you will:
Lead the US RSV healthcare professional strategy, differentiated messaging, and execution
Lead brand specific channel strategies, implementation approach, field engagement plans, and supply plans
Identify brand opportunities within and across professional customer segments
Achieve annual sales and profit targets while updating short and long term forecasts
Develop professional marketing budgets in proportion to their impact on revenues to achieve the greatest profit contribution
Lead management of the overall brand budget working with Finance
Continuously monitor and use insights from the rapidly-changing competitive landscape to shape overall brand strategy and adjust execution
Identify brand growth objectives and risk mitigation plans to maximize brand value
Manage HCP agency partner relationship and execution
Develop and track key performance indicators to demonstrate impact against goals
Collaborate with transversal partners to ensure alignment of brand strategic imperatives in sales, account management, medical, demand management priorities.
Routinely expand relationships with key opinion leaders and customers to uncover opportunities, which enhance value to customers.
Recruit and develop talent
People and Organization
Lead a team with direct reports
Provide personal leadership to inspire and motivate marketing team, other internal functions, and agency partners to continuously strive for excellence
Model Inclusion and Diversity principles and behaviors in all ways of working
Strengthen the team and the company by creating a winning spirit and by developing excellence-oriented and customer-focused culture, while fostering innovation
Basic Qualifications
BS in business administration or life sciences
8-10 years experience in Pharma/vaccines (inclusive of 3+years of HCP marketing experience)
Experience and desire to work in a fast-paced dynamic environment
Strong communication skills
Preferred Qualifications:
MBA or masters
Marketing, product launch, policy or marketing access experience in the U.S.
Deep experience in the US within a buy and bill market
Team leadership (people management) experience
Demonstrated breadth of diverse leadership experiences and capabilities including; the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Demonstrated experience in working with Regulatory, Legal, and Medical in a solutions-based partnership
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
#GD-SP #LI-SP
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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