Director, Marketing (Hybrid)

Location

Southfield, MI | United States

Job description

Come join Everdays: an emerging e-commerce platform that guides consumers to the perfect life insurance p roduct that they can easily purchase 100% online.

As the Director of Marketing, with the support of the executive team , you will build our marketing initiatives from the ground up. Your primary focus will be recruiting distribution partners and nurtur ing the consumer leads they generate. Because driving sales and building brand awareness is an integral part of our expanding business, you will have the opportunity to grow exponentially as the company does. A successful applicant will be a motivated self-starter with the courage to create something NEW and GREAT.

Responsibilities and duties:

- Design and execute highly effective consumer email nurture and conversion campaigns including their cadences, content, and targeting.

1. - Drive partner recruitment and lead generation , activation and engagement through the management and execution of paid ads, email campaigns, webinars, and content creation

1. - Manage the end-to-end build of marketing programs for partner recruitment and activation by collaborating with creative teams, product marketing, and sales teams

1. - Produce impactful channel content necessary to support the channel communications strategy and outline a plan to execute. This includes leveraging/refining existing content and creating new content

1. - Develop a corporate marketing strategy to build our brand

1. - Lead basic PR/Corp comm efforts, including basic media and email outreach, drafting press releases announcing partnerships, company accomplishments, etc.

Required qualifications and skills:

• - Bachelor's degree in business, marketing, communications, or related field.
• - At least 10 years of marketing experience . Experience with SMB or high-growth businesses a plus .
• - Preference for candidates with experience in e-commerce and partner recruitment
• - Creative mindset to be able to identify opportunities for improvement across digital communications - including but not limited to email, social, websites, and blogs.
• - Ability to think strategically and be flexible to accommodate urgency & business needs, juggling multiple ongoing projects.

Compensation

We offer a competitive salary, benefits, and many perks. Exact compensation may vary based on skills, and experience, but we want to pay a high salary for this role because we want the best person!

About Everdays

Everdays is an equal opportunity employer that has team members from all over the world. We're united in our quest for meaningful work and a passion to create something of real value.

Like what you're seeing? We can't wait to meet you! To see us in action, check out

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Salary