Marketing Analytics Specialist
Ross Recruiting & Leadership, LLC
Location
Dallas, TX | United States
Job description
About the Position:
Our Client is seeking a talented Marketing Analytics Specialist to join their dynamic team. In this role you will play a pivotal role in analyzing and optimizing marketing performance metrics to drive business success. You will work closely with various teams to ensure alignment with strategic objectives and leverage your analytical skills to provide actionable insights. If youre passionate about datadriven decisionmaking and thrive in a collaborative environment this is an exciting opportunity to make a significant impact in the world of marketing analytics.
Our Client is the leading global independent tech outsourcing innovator founded in 2007 with over 200 professionals. We help organizations access the best enterprise IT talent and software solutions globally. With an expanding client base including Roche Goodyear Oracle AES Gilbarco and more Our Client is trusted by worldclass brands serviced by teams across more than 20 cities and headquartered in Washington DC and Texas United States. Our Client empowers organizations to engineer innovative products and solutions to quickly adapt to changing circumstances improve their efficiency and stay ahead of their markets.
Key Responsibilities:
- Analyze and report on marketing performance metrics such as website traffic lead generation paid media and conversion rates.
- Create dashboards and reports using Excel or other analysis tools to track and communicate performance to stakeholders.
- Conduct datadriven analysis and provide recommendations to improve the effectiveness of our marketing campaigns.
- Work closely with the commercial teams to ensure that campaigns are aligned with our business goals and target audiences.
- Collaborate with the sales and finance teams to track and analyze sales performance margin metrics and provide insights to improve sales productivity.
- Stay uptodate with industry trends and best practices in marketing analytics.
Requirements
Required Qualifications:
- Bachelors degree in engineering business management or a related field.
- 3 years of experience in marketing analytics or a related field.
- Strong analytical skills and proficiency in Excel or other analysis tools.
- Experience with CRM (Salesforce or/and HubSpot).
- Experience with Google Ads is a plus.
- Experience with data visualization tools such as Tableau or Power BI is a plus.
- Excellent written and verbal communication skills.
- Ability to work collaboratively with crossfunctional teams.
- Familiarity with digital marketing channels such as social media email marketing and search engine marketing.
Required Qualifications: Proficiency in marketing tools and campaigns, with a keen eye for the latest trends and practices. Proven track record in devising comprehensive cross-channel marketing campaigns that drive results. Experience in constructing effective sales opportunity funnels and driving lead generation. Deep understanding of B2B technology services and industry dynamics. Comfortable with numerical interpretation and adept at processing metrics using spreadsheets. Knowledgeable about the newest trends and strategies in online marketing. Familiarity with HubSpot Marketing Hub is preferred. Bachelor\'s or Master\'s degree in Marketing or related field. CRM platform certifications are a plus.
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