Vontier
Location
Charleston, WV | United States
Job description
The primary purpose of this position is to provide tactical support for product definition, market understanding, and promotional activities for new and existing products. The output of these efforts will assist in the development of a well-defined product roadmap, new product commercialization strategy, content that supports the new product launch, and attainment of on-going market growth and profit expectations.
I. Key Responsibilities
Works with team members to co-develop key deliverables/objectives on an annual basis to support business unit activities relating to the ATG portfolio, such as software, hardware and vapor recovery needs
Influence regulatory bodies to implement new specifications related to our environmental systems product line
Work across business units and product categories to ensure seamless integrations and compatibility
Designs and executes Voice of the Customer (VOC) data gathering and hypothesis testing to create new product specifications and relevant in-depth customer understanding.
Works with the digital marketing team to conduct market visibility research and develop content for marketing campaigns that clearly depict the value delivered by our products.
Co-develops user profiles, use cases & assessments to articulate and optimize the user experience.
Conducts research to define targeted customer segments and determines the key values that drive buying behavior
Participates in value selling exercises that provide demonstrable monetized value for our sales team.
Builds pricing strategies based on customer’s perceived value.
Helps manage the entire product life cycle from strategic planning to implementation to end-of-life.
Performs market modeling to determine estimated market opportunity.
Conducts competitive research and analysis. Develops price and/or performance matrices for selected products.
Identifies, analyzes and prioritizes opportunities for growth. Remains sensitive to the balance between feature set and time-to-market. Manages feature backlog.
Interacts with the global regions and sales channel to understand and develop the appropriate sales tools and promotions.
Partners with product development and marketing teams to ensure the customer needs/values are incorporated into product design, branding and marketing approaches
Other duties as assigned by Manager.
I. Background and Skill
Minimum of an Associate’s Degree in technical or business field or equivalent work experience required. B.S. preferred.
2+ years of marketing support, customer service or technical support experience required.
Able to empathize with customers, translating needs into products.
Proficient in MS Word, Excel and PowerPoint.
Effective personal and project team time management required.
Basic project management competencies preferred
WHO WE ARE
The world depends on Gilbarco Veeder-Root products to stay moving. We are the worldwide technology leader for retail and commercial fueling operations. We continue to evolve as smart cities, urbanization, electrification of vehicles, and advanced vehicle diagnostics drive the industry forward. Offering the broadest range of innovative, integrated solutions in the industry, Gilbarco Veeder-Root has delivered value, built extraordinary teams, and earned customer trust for more than 150 years. To learn more about us visit: .
WHO IS VONTIER
Vontier (NYSE: VNT) is a global industrial technology company uniting critical mobility and multi-energy technologies and solutions to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves – delivering smart, safe, and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement built upon the foundation of the Vontier Business System and embraced by over 8,500 colleagues worldwide. Additional information about Vontier is available on the Company’s website at .
"Vontier Corporation and all Vontier Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law."
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