Red Bull
Location
Bentonville, AR | United States
Job description
Reporting to the Director of Category, you will be the main customer contact for our category advisor team for the Energy Drink category on main placement (back-of-store/future usage). You will lead a Walmart Category Advisor team and will be responsible for team workflow assignments (such as report and dashboard creation and ad hoc analysis) and upskilling of junior analysts who report to you.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Lead the Walmart modular development process as defined by Walmart for Category Advisors, using the best, industry-leading tools to increase Walmart market share and category performance of Energy Drinks
Identify category opportunity and make recommendation to the buyer relative to gaps in volume, market share, pricing, promotion, shelf space and product distribution
Create a strategic and trusted relationship with Walmart buyer by providing value through objectivity, high-level category and shopper insight and excellent project management results
Develop holistic, strategic category recommendations taking into account consumer and market trends, assortment, space, and merchandising.
Use Shopper and Consumer insights to identify important shopper groups or purposes within the channel to inform Walmart growth strategies
Apply third-party research resources (including Luminate Customer Perception, Numerator, Mintel, Kantar, etc.) to inform and direct strategy for the retailer and the category
Create and lead shopper and category-centric presentations, founded in research and data analysis that support the retailer’s category performance goals
Responsible for people development and leadership of two team analysts, including training to upskill category/space analysts and management of all team workflow and assignments
EXPERIENCE
that matter most for this role:
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