Backroads Travel Agency Sales Representative
Back-Roads Touring Company Ltd
Location
Berkeley, CA | United States
Job description
Backroads is always looking for new ways to expand its reach in the travel agency community, an integral part of Backroads' annual sales, and we are currently seeking a sales representative for the Western region. Our mission is to continue to grow this channel by strengthening current relationships and creating new ones. In this role, the candidate will focus on identifying, developing, and fostering strong partnerships with travel agency executives and frontline advisors in the US and Canada.
Backroads is seeking a strong candidate who can recognize opportunities and implement sales strategies to further grow agency sales. The ideal candidate is an outgoing, motivated leader who loves to connect and network with people of all ages and has a firm understanding of sales and marketing. Candidate will create, develop, and successfully deliver Backroads sales and marketing seminars to both advisors and potential guests. This role requires thorough follow-up, creativity, enthusiasm, and a passion for active travel.
Job duties include, but not limited to :
- Proactive outreach to new agencies in designated region to identify the key contacts in the office and introduce Backroads. Develop a relationship with key contacts.
- Work with agency executives of key accounts in designated region to foster relationships and develop new sales.
- Analyze and determine an agency's potential to sell Backroads, set sales goals, develop and implement a marketing plan.
- Work closely with the Sales and Marketing departments on a strategic plan to develop new agency sales and programs.
- Set and track quarterly and annual sales goals for designated region.
- Schedule, create and present webinars on various topics to small groups and large audiences of travel advisors (B2B) and/or potential guests (B2C) at client events.
- Share and distribute BR marketing tools and resources for travel advisors to promote and sell Backroads, coach on best practices for success.
- Assist Berkeley HQ with advisor calls and emails inquiring about reservations, availability, marketing, and trip details (using Salesforce and Softrip, training provided).
- Track all communication and activity monthly to report on traction and ROI.
- Provide monthly sales reports for designated territory.
- Host advisor FAM trips as needed.
- Post social media content on the Backroads TA Facebook community page and other accounts.
Job Requirements - Minimum 3 years' experience in the travel industry as a supplier sales representative.
- Based in the United States (flexible location) and is eligible for work in the US.
- Established relationships with agency owners, managers and front-line advisors in Virtuoso, Travel Leaders, Signature, etc.
- Excellent writing and communication skills, including public presentations, training, and webinars.
- Well organized, detail-oriented, and has a strong sense of ownership.
- Ability to work independently.
- Knowledge of Salesforce preferred.
- Knowledge of Microsoft 360 suite: Excel, Outlook, Word, Power Point and Webinar conferencing.
- Willing to travel 1-2 weeks per month to key agencies in region of the US and Canada for sales calls, presentations, client events and industry meetings/conferences.
- Must be able to lift up to 30 lbs.
- Willing to work evening and weekend events when required.
- International travel experience preferred.
About Backroads: At Backroads we're passionate about connecting our guests with so many of the most beautiful places in the world. We use our four-plus decades of expertise to create exceptional biking, hiking, and multi-adventure trips in over 50 countries for people wanting a deeper and richer travel experience. We travel on land as well as by small luxury ships on active river and ocean cruises. Our trips are for all ages - including dedicated itineraries just for families. We are known for our unwavering attention to quality. We have a dynamic work environment and a strong company culture.
Why Backroads: At Backroads, we value every single member of our staff, and we're proud to offer a dynamic work environment that enables growth. Your colleagues will be some of the most dedicated, competent, active, and fun people you will ever meet. A job at Backroads is unlike any other job you will ever have - you will be challenged, you will be inspired, and you will be gratified. No matter what you do here, you will be part of something that makes us all proud - delivering authentic, enriching, and often profoundly life-changing experiences. On top of all that, we have some pretty great benefits and perks! For example our US office employees receive:
- Comprehensive medical, dental, and vision insurance
- 401(k) with company match, flex plan, and parental leave
- Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips!
- Complimentary trips and trip discounts for employees, and trip discounts for employees' friends and family!
- Outdoor industry discounts and deals
- Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work
- Wellness programs and regular lunchtime bike rides and yoga
Backroads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary Ranges: $68,000.00 - $90,000.00
At Backroads, we uphold a commitment to transparency and fairness within our hiring process, particularly regarding compensation. The salary range posted for each role applies to both employment offers and employees actively working in the role.
New hires are typically offered a starting salary between the minimum and midpoint of the range to ensure there is continued opportunity for salary progression during your employment at Backroads, reflecting our commitment to rewarding ongoing dedication, high performance, and significant contributions to our team. This approach not only supports our budgeting strategy but also our intention to foster an environment that encourages long-term growth and strong relationships between Backroads and our valued employees.
Our office roles are onsite in our Berkeley headquarters, unless specifically noted as 'available for remote'. We do allow one work-from-home day a week, as well as one work-from-anywhere week per year. This pay range is intended for in-person work in our Berkeley, CA headquarters. Pay ranges for remote-eligible roles will be subject to adjustment based on the geolocation of the employee.
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