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Location

Naples, FL | United States

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Job description

Qualifications
• Digital marketing experience: You are an expert across various ad platforms, with several years of high performing digital marketing work
• With significant experience in defining, tracking, and analyzing online ads, you just know what works
• Analytical ability: You understand that the difference between an idea and a successful idea is in the testing and analysis
• You also possess the creative abilities to tweak content assets to your advantage in order to streamline the testing process
• You are efficient in creating and presenting analyses built on large quantities of information in a simple and understandable way
• Being a humble team player: You are equally comfortable with developing a new PPC strategy as with getting coffee for the team at the office
• Dedication: You are passionate about what you do and work with a true drive to market the best products in the best way
• Independence: In a fast-growing company in a fast-changing industry, everybody is constantly busy
• You are comfortable with getting a task and running with it to completion with limited input and oversight
• Thoroughness: You take pride in the fact that you have a large impact on the livelihoods of many people and realize that even slight errors in your work can have far reaching consequences
• You are also a proud wordsmith
• Of course, you are well versed in the basics of the MS Office suite
• Experience/knowledge in design softwares such as the Adobe Creative Suite and Midjourney/Stable Diffusion is a benefit
• You are fluent in English in speech and writing
• Google Ads: 4 years (Required)
• Facebook Advertising: 4 years (Required)



Responsibilities
• You will be responsible for crafting, analyzing, and optimizing paid campaigns across relevant platforms, as well as driving our organic performance to its full potential
• As a key member of the marketing function and reporting directly to our CMO, you are expected to be a driving force in core areas of marketing for the growth of the company
• A/B testing, analysis, and performance tracking through cross channel attribution from prospecting to purchase (and beyond) will be important tools to succeed
• Thus, it is important that you are experienced in using platforms such as GA4, Looker Studio, Tableau, VWO, Hotjar, or other relevant tools
• Additional projects will include spearheading our Affiliate Marketing initiatives and performance-driven PR projects
• Managing media buying and optimization in various SEM/SMM ad formats for optimum ROI on Google Ads, Meta Ads, and more
• Tracking, defining, and improving cross channel attribution
• Managing and producing ad creative
• Creating comprehensive management presentations with convincing recommendations for courses of action backed by data
• Strong work ethic: Deadlines are holy


Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

EEO Notice


Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.


Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected] .


Vaco also wants all applicants to know their rights that workplace discrimination is illegal .


By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

Privacy Notice


Vaco LLC and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco") respects your privacy and are committed to providing transparent notice of our policies.

• California residents may access Vaco's HR Notice at Collection for California Applicants and Employees here .
• Virginia residents may access our state specific policies here .
• Residents of all other states may access our policies here .
• Canadian residents may access our policies in English here and in French here .
• Residents of countries governed by GDPR may access our policies here .

Pay Transparency Notice


Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:

• the individual's skill sets, experience and training;
• licensure and certification requirements;
• office location and other geographic considerations;
• other business and organizational needs.

With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.

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Job tags

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Salary