Director, Customer Marketing & Strategy

Location

Gilbert, AZ | United States

Job description

The primary responsibilities of the Director of Business development and Insights are to ensure quarterly revenue targets, brand goals, and other commercial metrics are met. This includes architecting, measuring, and reporting on sales and marketing strategies for growth. This role is integral in facilitating integrated business planning to ensure the development of strategic, actionable, and aligned business plans and driving execution through to the customer. Based in AZ or on the West Coast, this role requires collaborating and partnering with cross-functional teams to drive strategic long-term sustainable growth.

Lead Sales Deliverable for S&OP & Strategy

Channel/ Customer Planning - Establish regional priorities, objectives, and strategies to company objectives within defined brand strategies. Responsible for the review and approval of customer/ channel/platform plans.

Accelerate Sales growth, and sales Velocity through Distribution, Assortment and Pricing goals by supporting effective execution with field sales team and strategic customers.

Works with business development insights to generate monthly scorecards and customizes with top line observations for E-team, Sales Managers, Marketing and other stakeholders

Works with Director of Business Development & Insights to generate quarterly shipments vs category review/reporting to guide forecast management, new business, and NPI opportunities

Identifies sales opportunities that exist within specific platforms, national retailers and foodservice providers, and all other regional customer bases and markets, building data to support sales growth

Develops & deploys corporate initiatives and budget process relative to volume/ consumption.

Meets regularly with Sales Mangers to provide data and meaningful observations for sales forecast/ demand planning inputs and S&OP call preparation

Provide input into Long Term Innovation and Capacity Planning

Work closely with the brand teams to manage through SKU rationalization and dispositions

Pricing & Assortment/ Mix Management

Profitability Budgeting - Develop pricing strategy/tactics for all product groups to ensure proper sales execution to meet volume and margin mix goals.

Monitor execution and analysis of trade plans, communicate results, and make strategic recommendations

Deliver ROI - develop customer playbooks involving price and portfolio assortment (including innovation) to guide the planning process

• Collects and analyzes account pricing and distribution for the business and competitive brands
• Understands retailer margin and pricing expectations
• Collects and analyzes channel / regional promotional pricing and pricing activity in line with programming requirements and cost-to-serve, to ensure they are within pricing guardrails
• Analyzes and track potential impact of pricing exceptions on channels / regions.

Coordinate post-promotional analysis on a key customer basis to assess the impact of promotions and make appropriate adjustments to refine and improve.

New Product Launches/ PMO

Serve as sales team departmental voice on the development of launch strategy

Serve as customer voice in product development meetings

Works with sales team to complete forecast tools.

Participate in the development of new item launch and develop sales collateral

Create category selling solutions for our customers

Recommend any new product innovation needs to penetrate new channels/customers

Brand & Customer Marketing

Leads development of brand roadmap with SVP to guide Footprint brand investment strategies and tactics

Leads development of all customer marketing materials, including pitch/ stump decks, sell sheets, digital/ hard catalogues, and brochures

• Partners with CA on Suns brand leverage and opportunities
• Insights - work business development & insights to develop competitive intelligence, results tracking and analysis and recommendations for new products/ envelopes

Provides customer perspective into category strategy development

Integrates Category Strategy stories in line review and related customer presentations

Requirements

Knowledge, Skills, and Abilities:

• 10+ years of overall professional experience in CPG sales or related industry
• Broad knowledge and experience in omnichannel trade, pricing and forecasting gained at successive levels of responsibility in multiple areas of brand, foodservice and retail sales
• Demonstrated success in achieving sales growth results using effective pricing and customer marketing
• Knowledge of retail sales portals, syndicated, and panel data
• Digital Marketing or Social media marketing w/regard to trade campaigns: 2 years (Preferred)
• Expert Microsoft Office skills - Outlook, Word, PowerPoint, Excel.
• Ability to handle a variety of situations with professional enthusiasm and tact with the willingness to work with all levels of employees and management both internally and externally
• Detail oriented with exceptional follow-up skills
• Exercise individual initiative and discretion in confidential matters and to respect confidential matters with respect to company IP
• Think and work effectively under pressure and accurately complete tasks within established time frames
• Work in a rapid-paced environment, to prioritize tasks and meet multiple deadlines

Minimum Qualifications:

• Bachelor's degree in business, logistics, or a related field
• 15+ years of sales, brand or customer marketing and sales leader experience
• CRM / Campaign Management - (Required)
• Demonstrated leadership, coaching, and mentoring experience
• Expertise presenting and communicating across all levels
• Proficient with Microsoft Office and managing multiple projects at the same time

Applicants must possess the permanent right to work in the US

Benefits

• Comprehensive Health Coverage : Including medical, prescription, dental, and vision care plans.

• Insurance Protection: Basic term life, accidentals, and voluntary life insurance coverage.
• Financial Security: Short and long-term disability plans, along with a 401(k) retirement plan.
• Time Off Support: Flexible time off program, paid holidays, sick leave, and parental leave benefits.

Job tags

Salary