Disney Direct to Consumer
Location
Glendale, CA | United States
Job description
Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere. The Disney+ Programming and Content Curation team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.
Job Summary:
The Manager, Content Programming will guide the engagement strategy for Disney+ pre-stream content promos. The role will be the central cross-functional liaison for internal teams with a focus on driving the development and workflow for Disney+ pre-stream content promos. Day-to-day management will include calendaring, title prioritization, building, publishing, long-lead planning, data analysis, and creative readiness. This person will collaborate with Content Analytics to craft data-driven solutions to maximize engagement.
Responsibilities and Duties of the Role:
Responsible for Disney+ pre-stream content promos management and execution
Define and manage promo strategies and optimization
Develop and maintain workflow processes for the content promos ecosystem
Create high-impact, curated programming strategies that promote TWDC brands and franchises
Communicate campaign plans and recaps to internal teams and cross-functional partners
Assist with day-to-day framework management, communication workflow with global teams, campaign calendars, and content programming tools
Facilitate verbal and written communications between teams, and to the larger organization to ensure smooth information-sharing, issue resolution, and workload transitions
Act as trusted knowledge source for internal business partners around Disney+ content promos and day-to-day operations
Partner with TWDC marketing and global programming teams to ensure all priorities are coordinated appropriately
Utilize CMS, data, and other tools (Excel, Google Workspace, etc.) to support day-to-day responsibilities
Help identify and champion content programming framework improvements based on quantitative and strategic inputs
Leverage market and behavior data, audience research to drive data and analytics that determine effective programming strategies
Required Education, Experience/Skills/Training:
Bachelors degree minimum
7+ years experience working within the Entertainment industry. International content experience a plus.
1+ years experience managing direct reports
Qualifications
Able to build strong relationships and work seamlessly across a large organization
Excellent communicator, collaborator, and time-manager with meticulous attention to detail
Superior organizational and prioritization skills; ability to balance multiple projects at once with dedication to quality
Experience with content management systems, data, and other tools (Excel, Google Workspace, etc.) to help operationalize and execute day-to-day responsibilities
Able to be nimble and adapt quickly to new technologies and processes
Perpetual learner’s attitude, always looking for ways to improve processes and learn and grow
Team player with a strong work ethic and high level of confidentiality
Must be open to thinking outside of traditional models
Well-developed written and verbal communications skills. Demonstrated ability to communicate effectively
Advanced data literacy
Demonstrated ability to thrive working in an extremely fast-paced environment
Understanding of TWDC and general entertainment content libraries, brands, franchises, and characters
Real passion for and knowledge of streaming services and entertainment
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