Marketing Manager

Location

Grand Rapids, MI | United States

Job description

VPE Group is looking for an experienced Marketing Manager. The Marketing Manager is responsible for representing and promoting the Vista family of companies both internally and externally through various marketing channels. This position will manage employees in the marketing department. Responsibilities include, but are not limited to, overseeing search engine optimization, social media efforts, branding, marketing content creation, event planning, and analyzing marketing performance and trends. The Marketing Manager is part of the leadership team and will take part in management meetings and decisions.

POSITION RESPONSIBILITIES

• Participate in company management meetings
• Participate in strategic marketing decisions
• Manage marketing department
• Create and edit press releases, emails, website landing pages, marketing materials, social media, blog articles, etc.
• Oversee trade show marketing and events
• Direct the creation of marketing emails
• Oversee the management of Google Ads and Analytics
• Ensure that outgoing documents conform to brand standards
• Assist with new hire onboarding and training

EDUCATION & EXPERIENCE

• 4 Year Degree Preferred
• 4+ Years' Experience in Marketing or Related Field preferred

DESIRED SKILLS

• Proficient in Microsoft Office, specifically Word, Excel, and PowerPoint
• Experience in the following is a plus: HubSpot, Adobe Creative Suite, Magento, HTML, Google Ads & Analytics, and using various social media platforms (LinkedIn, Facebook, and Twitter) for business.
• Must be able to collaborate with others and communicate effectively with a team to accomplish goals at a fast pace.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires the regular use of hands and fingers; fine motor skills; standing, walking, bending, kneeling, stooping and crouching throughout the majority of a standard 8-hour shift. The employee must frequently lift items over 50lbs, but not more than 80lbs, without assistance. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

WHAT'S IT LIKE TO WORK AT VPE?

We get asked this question a lot from new candidates! VPE Group is part of a family of companies which includes V3 Distribution and Vista IT Group. We say family, because that's what it feels like when you work here. It is both challenging and fun, but never dull! We're very collaborative, we're always trying new things, and looking for ways to improve. So, we're constantly figuring out how to do things we've never done before. We hold an "every-body-pitch-in" mindset; our president services the coffee maker just like anyone else. We also have a work-hard-play-hard culture and host regular activities, from video game competitions to food truck lunches. Check us out on Facebook (facebook.com/vpegr) or Instagram (instagram.com/vpegroup) to see what we've been up to lately!

ABOUT VPE

VPE Group has deep roots in the technology industry, going back over 35 years. We are proud to be one of the few remaining privately held technology companies in the United States. VPE was established to support the needs of our internal business units as they continue to grow and diversify. This strategic model allows our independent brands to leverage shared operational resources while maintaining their own unique go-to-market strategies. The VPE family includes Vista IT Group and V3 Distribution .

Job tags

Salary