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Director of Sales & Marketing


Cornerstone Hospitality LLC


Location

Bristol, Bristol County, VA | United States


Job description

POSITION PURPOSE:
The development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for the hotel.

EXAMPLES OF DUTIES:

ESSENTIAL FUNCTIONS:

Direct the solicitation efforts of room sales through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel.

Administer the staffing, training and performance reviews for the Sales Department. Ensure e-training programs are conducted regularly and Cornerstone Hospitality’s standards of performance are met. Give guidance and counsel staff toward improvement.

Compiles and/ or directs the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System, Booking Report and Sales Meeting minutes.

Coordinate ongoing research of the travel industry to detect market trends and related information   for development of new marketing strategies.  Make reasonable recommendations to improve potential from various markets.

Develop and conduct persuasive verbal sales presentations for prospective clients. Internally promote hotel's programs. Meet with and entertain clients, some of which may require travel.

Initiate preparation of computerized annual Marketing Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.

Organize and /or attend scheduled Sales Department and related meetings.

Other:

Regular attendance in conformance with the standards, which may be established from time to time, is essential to the successful performance of this position.

Associates with irregular attendance will be subject to disciplinary action, up to and including termination of employment.

Due to the cyclical nature of the hospitality industry, Associates may be required to work varying schedule to reflect the business needs of the hotel.

Upon employment, all Associates are required to fully comply with rules and regulations for the safe and efficient operation of hotel facilities.  Associates who violate Hotel rules and regulations will be subject to disciplinary action, up to and including termination of employment.

SUPPORTIVE FUNCTIONS:

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the hotel.

Conduct an average of one to two property site inspections per day with potential customers. This entails walking approximately one-half mile for each property tour over various surfaces and an oral presentation.

Travel to industry- related tradeshows. Reach up to approximately eight feet in order to setup and dismantling of booth displays and carrying a minimum of 25 pounds for transporting of collateral material is required.

Participate in key organizations as recommended by management and Vice President of Sales.

Inputting and retrieving information from computer system for file maintenance, correspondence and preparation of forecasts and marketing budget.

Promptly answer the telephone using positive and clear language. Operate a facsimile machine and photocopier as required.

Perform other duties as assigned.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation.

Knowledge of travel industry, current market trends and economic factors.

Extensive skill in development and delivery of sales presentations.

Ability to access, understand and accurately input information using a moderately complex computer system.

Ability to effectively deal with internal and external customers and staff, some of who will require high levels of patience, tact and diplomacy to diffuse anger, collect accurate information and resolve conflicts.

Ability to stand and move throughout the hotel property and continuously perform essential job functions.

Ability to read, listen and communicate effectively in English, both verbally and in writing.

Ability to supervise staff.

Hearing and visual ability to observe and detect signs of emergency situations.

QUALIFICATION STANDARDS

Education:
College degree preferred.

Experience:
Minimum of 3 years’ sales experience and 1 year of supervisory experience required. Prior hotel or hospitality experience preferred.

Licenses or Certificates:
Brand required Sales Leadership training certificate

Grooming:
All Associates must maintain a neat, clean and well-groomed appearance (specific standards available).

Other:
Additional language ability preferred.  Some travel may be required.

Management Associate is not permitted to hold any position with another hotel or like business while employed by Cornerstone Hospitality.

Work Location:
The Sessions Hotel 
833 State Street 
Bristol, VA 24201
276-285-5040

 


Job tags

Full time


Salary

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